E-marketing plan Assignment Example | Topics and Well Written Essays - 1500 words

E-marketing plan - Assignment ExampleThe artists have acquired more power as they have even started selling their medicament without the recording company. (Porters Five Forces- Strategic Management)Building a happy profession requires network, money and resources. Money is required to invest into finance marketing and symphony videos. Network is also very essential in order to sell products, markets and advertisements. Contacts and networking are required at venues and concerts everywhere the artists perform. It is very difficult to be successful and receive sufficient market share especially for a new player. With the help of the internet, people have more contacts, networks and it has become easier to sell music online. (Porters Five Forces- Strategic Management)Until some years back, there threat of substitutes was very low as the music was getable in only one habitual channel. But in the recent past, there have been numerous cases of piracy which is becoming a major threat to the music industry and the recording company. (Porters Five Forces- Strategic Management)The format by which music is made available, the channel and the source of the music are predetermined. There are no alternate sources available for the buyers to buy the music other than purchasing them at stores. But in the recent past, there have been several cases of music privacy which provides buyers to acquire the music through other channels paying very minimal amounts o nothing at all. Information regarding the artists, purchasing of song directly from iTunes open fire be made directly. The song video can also be viewed from YouTube. Online downloading of music has also been a major set back for the recording companies. Consumers now can download music for free with good quality instead of paying for the CD. This means that the recording companies need to reduce their prices and have different channels for promotion, announce and sales. (Porters Five Forces- Strategic Management)T he