Functions of Advertising

Functions of Advertising Free Online Research Papers There are Many Functions of Advertising Marketing It tries to help companies produce larger sales, less supply, and a possibility to introducen new products etc. It helps stores with faster turnover of old goods and it enables the use of media as an important source of funds for a normal business and contributes to their informaty. It enables a more qualitative choice between products to consumers. And it also helps society in general because it promotes economic development, encourages competition in quality and so adjustes it to be equal on an international market. Article 2: LEGALITY Advertising must not contain anything thats in contrary with law and must not leave out anything that law requires. Article 3: RESPECTABILITY Advertising must not contain anything that insults public in terms of dominant respectability rules. It must also not be in contrary with self-evident equality between genres or show a man, a woman or a child in an offensive way. Nudity and sexual implication that schok public or draw attention as well as pointless connection with the product is not acceptable. When nudity and sexual implication are connected with the message, it should not offense good taste. Article 4: HONESTY Advertising must not be so framed as to abuse the consumers trust, exploit their lack of experience or knowledge and to manipulate them. Article 5: REALITY Technical descriptions, claims and comparisons which are published in advertisements must be proven. If there comes to unusual claims that are not generaly known, advertisers and advertising agencies must take all responsibility for it if media requests that. Messages must not contain claims or visual images taht direcly or indirectly mislead the consumer about the purpose of the product or about the avertiser. Lies or exaggerations which try to amuse or draw attention are allowed only if this purpose is clear and not if its a fact that must be accepted as one. Research Papers on Functions of AdvertisingMoral and Ethical Issues in Hiring New EmployeesAnalysis Of A Cosmetics AdvertisementRelationship between Media Coverage and Social andAnalysis of Ebay Expanding into AsiaMarketing of Lifeboy Soap A Unilever ProductEffects of Television Violence on ChildrenDefinition of Export QuotasBionic Assembly System: A New Concept of SelfOpen Architechture a white paperGenetic Engineering

Technology over Time Essays

Technology over Time Essays Technology over Time Essay Technology over Time Essay Information Technology is advancing at a rapid pace, and has been for quite some time. Everything from information storage capabilities to processing speeds are advancing in performance, costs, and quality. Naturally, the laws governing use of technology, relative to the ever-increasing, blurred lines of ethics, must improve also. The No Electronic Theft Act of 1997 (NET) and the Electronic Funds Transfer Act of 1978 (EFT) are some examples of recent improvements to law, and in the case of the EFT Act, new law written.No Electronic Theft (NET) Act of 1997 The No Electronic Theft Act of 1997 was a recent amendment to the U. S. Copyright Law. Congress convened and decided that some changes needed to be made in order to keep up with the pace of changing technology; this amendment addressed some of the problems of the day- like piracy and theft. Also the amendment helped define who was guilty of copyright infringement, and who was not. The damage from piracy had grown over the years as technology had developed and improved, making it easier to produce higher quality copies of copyrighted works in different formats (U. S.Copyright Office: No Electronic Theft Act Of 1997, 2005). Some of the technologies making it easier to pirate software include: the optical drive (ironically appearing in the U. S. in 1997), multimedia technology, hard drive technology (improved storage capacity), and software technology. Also there were technological advances in/with mobile devices, peer to peer software, wireless networks, and flash drives- all of which greased the wheel of piracy. Electronic Transfer Funds Act of 1978 Another enactment necessitated by increasing technological capabilities was the Electronic Fund Transfer Act of 1978 (EFT).The popularization of credit cards likely prompted Congress to draw-up and approve the EFT Act of 1978. Though, not as complex as the 90’s advancement, technology was on the move during the 1970’s. Just a year or two earlier the Visa Card debuted- coincidentally. Electronic transactions were becoming popular. ATM’s where popping-up and several different kinds of credit cards were available by 1978, the first appearing in the United States during the 1920’s (Encyclopedia Britannica, 2013). Naturally, as more electronic fund transactions occurred, the threat of theft increased, as well as the need for government.Conclusion As information technology advances, laws governing the use of this technology are written, enacted, and amended. Without frequently updated laws governing the use of information technology, everyone would be at risk- assuming the system would not succumb to chaos and corruption and utterly failing. References: Encyclopedia Britannica. (2013). Retrieved from britannica. com/EBchecked/topic/142321/credit-card U. S. Copyright Office: No Electronic Theft Act. (2005). Retrieved from copyright. gov/docs/2265_stat. html

Management Control Systems and Decision-Making Strategy Essay

Management Control Systems and Decision-Making Strategy - Essay Example Kober, Ng and Paul (2007, p. 427) reveal that a corporate strategy is not constant but is subject to conditions like entry into new markets or acquisitions. However, changing strategy is subject to uncertainties and deviations from defined measures that only MCS mechanisms can overcome. Although addressing deviations from actual metrics involves using diagnostic controls, uncertainties require continued dialogue and debate amongst managers and between managers and subordinates, and facilitate development and consideration of new ideas and information. Such information and ideas generated from MCS are essential for informed decision-making(Kober, et al., 2007, p. 429). Consequently, Langfield-Smith (1997, p. 210) reveals that informed decisions form the basis for strategic management, which ranges from strategic formulation to implementation. Further, the role of strategy formulation is solely a managerial activity that is concerned with establishment of strategies while strategy impl ementation is concerned with the translation of the formed strategy into actions(Porter, 1990, p. 44). The management additionally ensures that all defined strategic actions have resources and administrative systems allocated to them. The formation strategy has to respond to expected reforms to seek differentiation from competitors and seek new markets(Kober, et al., 2007, p. 447). Although the strategy informed by MCS is essential for effective organizational management, the priorities of the strategy may be insufficient to acquire competitive advantage or high organizational performance(Chenhall & Langfield-Smith, 1998, p. 243).

Wal-Mart Assignment Example | Topics and Well Written Essays - 2750 words

Wal-Mart - Assignment Example This power should not be misused but used judiciously to enhance operations and for the overall growth of the company. Management information is helpful so long as it helps in the decision process but in most cases the systems designer systematically neglects the decision that could be made from the information (Stern, 1970). Instead, it is used to analyze questions by manipulating the data. 2. Management Information Systems Stern (1970) defines management system as an â€Å"automated system, which presents information both internal and external to the business that aids in making a specific set of routine decisions†. Systems are often created with miscellaneous pieces of data but they are seldom used or sometimes even misused. MIS should force the system designer to work with the manager and specify the most relevant data needed. The information generated should help the manager in making better decisions and this difference should be measurable. The definition of MIS implies that it is not worth building an MIS system unless the managers are willing to use it. MIS has never been rightly used as a control system for better decisions. 3. Background – Wal-mart Wal-mart plays a significant role in the US economy. Founded by Sam Walton in 1962, it has grown from a single store to a mammoth international corporation. As of 2007 Wal-mart operated more than 3400 stores and is the largest employer in the United States (Basker, 2007). Its first store opened in 1988 as an experimental format. Wal-mart is the largest retailer in the world with its sales being larger than the sales of the three big retailers combined – Carrefour, Home Depot and Metro. It is the biggest retailer of jewelry and groceries in the United States (Dan, 2002). Twenty-four of all toothpaste is purchased at Wal-mart’s (Dan, 2002). Wal-mart own 18 Lear-jets and employs 60 pilots. Wal-mart’s success is attributed to its expert logistics system and its cost-conscious â€Å"corporate culture† (Basker & Noel, 2009). 4. Importance of MIS for Wal-mart Wal-mart was an early adopter of technology and information system. Wal-mart achieved competitive advant age by being a leader in adopting technology in its operations (Basker, 2007). Wal-mart has three basic philosophies behind their Information system – they run a centralized information system from Arkansas for all their operations; they have common systems and common platforms and their third philosophy is to be merchants first and technologists second (Lundberg, 2002). They allow a great deal of flexibility as well so that people in the local markets can adapt to local situations. Wal-mart defines it success with the customer and everyone at Wal-mart has the same definition of success. Wal-mart believes that their merchants, suppliers, customers and business leaders must have access to information as this helps them to better understand the needs of tomorrow (Rollin, 2008). It has technological edge in inventory control, logistics and distribution. All its stores and distribution centers are connected to the company headquarters through computer network. Wal-mart was also a n early adopted of bar-code technology which reduced the labor cost of processing shipments. The software – Retail Link – helped to bring the suppliers close to the individual stores

Mandatory Questions and Answers Essay Example for Free

Mandatory Questions and Answers Essay Outline the guidelines, procedures and codes of practice relevant to personal work? (1.1.1) Follow a set routine so you don’t make any mistakes. Confidentiality. Explain the purpose of planning work, and being accountable to others for own work? (1.1.2) Throughout the day I will always find out what job is the most important for me to do first and do my other work afterwards. Any delay in the important jobs could impact on someone else’s work e.g. (Every hour we have to go online and collect VBS’s for the drivers otherwise they cannot get on the docks to empty or load their container which delays them from their next job meaning it impacts on their work. ) Explain the purpose and benefits of agreeing realistic targets for work? (1.1.3, 1.1.4) It gives a good working practice and gives you something to aim for. Describe types of problems that may occur during work and how would you seek assistance in resolving problem? (1.1.8, 1.1.9) Part of my job is dealing with POD’s and it is important that I chase for outstanding ones otherwise we cannot prove the delivery of container was made which could delay payment or some other issues like insurance claims. Explain the purpose and benefits of recognising and learning from mistakes? (1.1.10) One of the mistakes I have done could have lost the company money but luckily it didn’t. The way I have learnt from this is because I wasn’t very careful but now I take more precautions e.g. checking twice when sending out invoices so I don’t send it to the wrong person. Explain the purpose and benefits of agreeing and setting high standards for own work? (1.2.1, 2.1.1) The benefits for setting high standards for your own work means that it is always done to the best of your ability. Describe ways of setting high standards for work? (1.2.2) * Making goals and sticking to them. * Writing a list of what needs to be done. * Aiming to do certain things by a certain time/day. Explain the purpose and benefits of taking on new challenges if they arise? (1.2.3) It means I get to learn more about the company and interact with everyday tasks; I will be more involved and have a lot more options. Accounts, POD’s and traffic sheets are some examples of what I would do which also gives me more option in the future. Explain the purpose and benefits of adapting to change? (1.2.4) Sometimes change can make things more efficient and easier to complete tasks. Explain the purpose and benefits of treating others with honesty, respect and consideration and what types of behaviour show this and what ones don’t? (1.2.5, 1.2.7) Good behaviour * Friendly * Considerate * Confident Bad behaviour * Being unmotivated * Refusing to do work * Being cold towards other employees Explain why behaviour in the workplace is important? (1.2.6) Being friendly to others makes it a comfortable and relaxing atmosphere to work in meaning there are no uncomfortable and awkward moments so you can enjoy being at work. Explain the purpose and benefits of encouraging and accepting feedback from others? (2.1.2) Shows you where your good and bad flaws are and what you can improve on. Explain how learning and development can improve own work, benefit organisations and identify career options? (2.1.3) It can improve your own knowledge and make you understand your job role better. Describe possible career progression routes and development opportunities? (2.1.4, 2.1.5) I could possibly work in a bank or something with accounting as an option which would be a potentially good career or I could stay in this area of work. Describe what is meant by diversity and why it should be valued? (3.1.1) Diversity refers to the fact that we are all different. Diversity should be appreciated and valued because nobody is the same as anyone else. Describe how to treat other people in a way that is sensitive to their needs? (3.1.2) You should be kind and be caring towards people. Look out for their needs as you would like them to look out for yours. Treat others how you would like to be treated. Describe how to treat people in a way that respects their abilities, background, values, customs and beliefs? (3.1.3) Don’t judge anyone by their race, religion systems, mental capabilities, physical appearance. Get to know them before you take judgement on them. Describe ways in which it’s possible to learn from others at work? (3.1.4) You can watch how they act with certain people e.g. you learn different mannerisms and personalities. Describe the purpose and benefits of maintaining security and confidentiality at work, what are the company and legal requirements and how do you deal with any concerns? (3.2.1, 3.2.2, 3.2.3, 3.2.4) Confidential information is only allowed to be looked at by your employer and other staff but not to be discussed outside of work as this could breach your contract. Explain the purpose of keeping waste to a minimum? (3.3.1, 3.5.2) It is better for the environment. Describe the main causes of waste that may occur in a business environment? (3.3.2) I would say paper is the most common cause of waste the business as there is so much information to take down, re-write and make notes. It is all recycled though. Describe ways to keep waste to a minimum? (3.3.3, 3.5.1, 3.5.2) Recycle and reuse. Identify ways of using technology to reduce waste? (3.3.4) * Shredder * Moving paper files on to the computer * Using a compost pot for wasted food Outline the purpose and benefits of recycling and what are your organisational procedures? (3.3.5, 3.3.6) Reduces carbon footprint and pollution Describe the benefits and procedures and organisational procedures for the recycling and disposal of hazardous materials? (3.4.1, 3.4.2) The benefits of recycling can be extremely beneficial to all different things. The only hazardous object we have that we recycle is the toner from our printer and it goes when a man picks it up to recycle and give to a charity. Explain reasons for knowing the purpose of communication? (4.1.1) The purpose of communication is to understand each other and connect. Communication is the means in which information is circulated. Explain the reasons for knowing the audience to whom the communication is being presented? (4.1.2) You modify your presentation style to suit the audience so you get optimum results. Describe the best methods of communication and when to use them? (4.1.3, 4.1.4) 1. In person – for an immediate response to your question/query 2. Telephone – when you are not near the person you wish to receive information but would like a quick response. 3. Email – when you are replying to a request and need to send them something or when you need something sent to you. Identify different sources of information that may be used when preparing written communication? (4.2.1) Websites on the internet, a dictionary and previous correspondents could be used to prepare written communication. Describe the communication principles for using electronic forms of written communication in a business environment? (4.2.2) It is environmentally friendly and easier to use. Describe the reasons for using language that suits the purpose of written communication? (4.2.3) You use different languages to address the matter in the right context for example; informal or formal letters/emails. Describe ways of organising, structuring and presenting written information so it meets the needs of the audience? (4.2.4) PowerPoint presentations can be very good for presenting and gives you a lot of room for information. You can use a wide range of different effects that make the information look more interesting. Describe ways of checking for the accuracy of written information and the purpose of accurate use of grammar, punctuation and spelling? (4.2.5, 4.2.6) If you are using the computer you can use spell check on almost any document to make your grammar correct. Explain what is meant by plain English, and why it is used? (4.2.7) Plain English is a general term for communication styles that emphasise clarity, brevity and the avoidance of technical language. The intention is to write in a manner that is easily understood by its target audience: appropriate to their reading skills and knowledge, clear and direct, free of clichà © and unnecessary jargon. Explain the need to proofread and check written work? (4.2.8) In case you have made any mistakes or your work doesn’t make sense. Explain how to identify work that is important and work that is urgent? (4.2.9) Urgent means as soon as possible and important means take a little more time and care over it but do it quickly. Describe organisational procedures for saving and filing written communications? (4.2.10) We scan all the documents so there is always a back up file on the computer and then we file the paperwork into a folder and archive. Describe ways to verbally present information and ideas clearly? (4.3.1) Use number points, examples and be clear when presenting information. Explain ways of making contributions to discussions that help move them forward? (4.3.2) Always ask questions, recap information and listen carefully.

Great Gatsby :: Essays Papers

Great Gatsby Gatsby's Pursuit of the American Dream The Great Gatsby, a novel by Scott Fitzgerald, is about the American Dream, and the downfall of those who attempt to reach its illusionary goals. The attempt to capture the American Dream is central to many novels. This dream is different for different people; but, in The Great Gatsby, for Jay, the dream is that through wealth and power, one can acquire happiness. To get this happiness James must reach into the past and relive an old dream; and, in order to do this, he must have wealth and power. The American Dream had always been based on the idea that each person no matter who he or she is can become successful in life by his or her hard work. The dream also embodied the idea of a self-sufficient man, an entrepreneur making it successful for himself. The Great Gatsby is about what happened to the American Dream in the 1920s, a time period when the dream had been corrupted by the avaricious pursuit of wealth. The pursuit of the American Dream is the sublime motivation for accomplishing one's goals and producing achievements, however when tainted with wealth the dream becomes devoid and hollow. Jay Gatsby, the central figure of the story, is one character who longs for the past. Surprisingly, he devotes most of his adult life trying to recapture it and, finally, dies in its pursuit. In the past, Gatsby had a love affair with the affluent Daisy. Knowing he could not marry her because of the difference in their social status, he leaves her to amass wealth to reach her economic standards. Once he acquires wealth, he moves near to Daisy, "Gatsby bought that house so that Daisy would be just across the bay (p83)," and throws extravagant parties, hoping by chance she might show up at one of them. He, himself, does not attend his parties but watches them from a distance. When this dream does not happen, he asks around casually if anyone knows her. Soon, he meets Nick Carraway, a cousin of Daisy, who agrees to set up a meeting, "He wants to know†¦if you'll invite Daisy to your house some afternoon and then let him come over (p83)." Gatsby's personal dream symbolizes the larger American Dream where all have the opportunity to get what they want. Later, as we see in the Plaza Hotel, Jay still believes that Daisy loves him. Great Gatsby :: Essays Papers Great Gatsby Gatsby's Pursuit of the American Dream The Great Gatsby, a novel by Scott Fitzgerald, is about the American Dream, and the downfall of those who attempt to reach its illusionary goals. The attempt to capture the American Dream is central to many novels. This dream is different for different people; but, in The Great Gatsby, for Jay, the dream is that through wealth and power, one can acquire happiness. To get this happiness James must reach into the past and relive an old dream; and, in order to do this, he must have wealth and power. The American Dream had always been based on the idea that each person no matter who he or she is can become successful in life by his or her hard work. The dream also embodied the idea of a self-sufficient man, an entrepreneur making it successful for himself. The Great Gatsby is about what happened to the American Dream in the 1920s, a time period when the dream had been corrupted by the avaricious pursuit of wealth. The pursuit of the American Dream is the sublime motivation for accomplishing one's goals and producing achievements, however when tainted with wealth the dream becomes devoid and hollow. Jay Gatsby, the central figure of the story, is one character who longs for the past. Surprisingly, he devotes most of his adult life trying to recapture it and, finally, dies in its pursuit. In the past, Gatsby had a love affair with the affluent Daisy. Knowing he could not marry her because of the difference in their social status, he leaves her to amass wealth to reach her economic standards. Once he acquires wealth, he moves near to Daisy, "Gatsby bought that house so that Daisy would be just across the bay (p83)," and throws extravagant parties, hoping by chance she might show up at one of them. He, himself, does not attend his parties but watches them from a distance. When this dream does not happen, he asks around casually if anyone knows her. Soon, he meets Nick Carraway, a cousin of Daisy, who agrees to set up a meeting, "He wants to know†¦if you'll invite Daisy to your house some afternoon and then let him come over (p83)." Gatsby's personal dream symbolizes the larger American Dream where all have the opportunity to get what they want. Later, as we see in the Plaza Hotel, Jay still believes that Daisy loves him.

Is there anything to admire in the character of Macbeth? Essay

Is there anything to admire in the character of Macbeth? And how does Shakespeare influence our thoughts and feelings towards him as the audience? As the audience, our opinions of Macbeth change throughout the play, from a perception of a character who is heroic and a loyal servant, to a cruel and evil â€Å"butcher†. Shakespeare uses many varied methods to portray the character of Macbeth to the audience, and influence their thoughts and feelings. The opening scene is of three witches who feature throughout the play. They would have terrified an audience of the time as it was written and performed around the time of the ‘Gunpowder Plot’ and when the threat of being bewitched by a witch was very real to them. When supernatural and inexplicable things happened, women were often persecuted as witches and executed. This unfounded fear is what Shakespeare uses to get his audience hooked, and from there he is able to reel them in. The weà ¯Ã‚ ¿Ã‚ ½rd sisters introduce Macbeth to us, ‘there to meet with Macbeth.’ As they say this they are predicting the future, a skill that witches were believed to have. At this point the audience are surprised to see that the main character is being linked to witches and therefore evil. The last line of their scene, ‘fair I foul and foul is fair,’ this line has alliteration, which enforces the line, making it stick in the memory. Also it is juxtaposition of foul and fair, they are opposites of each other, and yet they are being used together to describe the weather. This is also the first line of Macbeth, this strengthens the link between him and the witches, so before the plot has begun, this gives the audience preconceptions of him being sinful and malicious. The line also conveys an element of pathetic fallacy as it describes the strange weather, and also reflects the ‘strange’ and ‘confusing’ rhymes of the weà ¯Ã‚ ¿Ã‚ ½rd sisters. Shakespeare keeps referring to them to show the overall mood and directions of Macbeth during the play. After Macbeth’s meeting with the weà ¯Ã‚ ¿Ã‚ ½rd sisters, he writes to lady Macbeth, this is when the audience first meet her, and so the way Shakespeare conveys her character in this scene is important as it is how the audience will view her for most of the play. The letter tells both lady Macbeth and the audience how the weà ¯Ã‚ ¿Ã‚ ½rd sisters prophesised his future as thane of both Cawdor and Glamis, and also that he will be king, ‘hail king that shalt be.’ Contrary to the ethics of the time Macbeth seems to treat his wife with the kind of equality he would only show other thanes. However, it begins to become apparent that Lady Macbeth has a great deal of control over him. He calls her his, ‘dearest partner in greatness.’ This shows the audience that Macbeth would be willing to do a great deal for her. We see them contrast each other again when they meet to discuss the murder of king Duncan. It is lady Macbeth who initiates the plan, ‘O never shall sun that morrow see.’ Again showing her dominance over Macbeth, but also a very ambitious, evil side. Macbeth shows doubts and loyalty to his king, ‘we will speak further-‘ this restores some feelings of respect for Macbeth in the audience, as he is defying his wife, and showing his loyal side. But Shakespeare also uses it to make the audience wonder whom Macbeth values and loves more, his wife, or his king and country. â€Å"I am his kinsman and his subject, strong both against the deed.† When he says this, it shows that he seems to be more loyal to his king, but he is won over by his wife. At this point we as the audience admire him for his devotion to his king, and to his wife, it shows him to be a human and have human feelings, Lady Macbeth reveals her true self to the audience in a soliloquy. She links herself to ‘spirits who tend on mortal thoughts.’ And she asks that they ‘unsex’ her, to make her more masculine and therefore able to carry out the tasks that Macbeth is too weak to do. ‘Take my milk for gall.’ This symbolises a theme of black versus white, darkness and light and good and evil that runs through the play. It shows how Lady Macbeth could be seen as a fourth witch in the play, and is helping the weà ¯Ã‚ ¿Ã‚ ½rd sisters cast their spell on Macbeth. She also feels as though it is her committing the murder, and controlling Macbeth, ‘My keen knife.’ This shows how she wants to more masculine, and feels that if she weren’t a woman she would be stronger than Macbeth. Perhaps she feels that he is an extension of herself, at this point the audience would begin to pity Macbeth as they feel he is being submissive to his wife, who is using her persuasive techniques to overpower him in order to make Macbeth carry out her plans, because she feels too female and weak to do them, she is using Macbeth, simply as a body to perform her evil deeds. Shakespeare shows this by using â€Å"we† when Lady Macbeth talks about the crime Macbeth is about to commit, â€Å"We’ll not fail.† His use of the word â€Å"we† makes Lady Macbeth appear to the audience as though she feels that it is her who is committing the murder and that she is controlling Macbeth. Macbeth realises that Lady Macbeth is taking advantage of his love for her and tries to take control of the situation. He shows his loyalty to his king and country as he tries to stop the deed, ‘We will proceed no further in this business.’ But again lady Macbeth shows her dominance and cunning, calculated plans, she throws his better judgement right back at his face and taunts him into submission. ‘Live a coward in thine own esteem.’ She questions his masculinity, ‘then you were a man.’ She uses words such as â€Å"coward† to describe Macbeth to make him feel guilty that he is letting her down, that he is not being the man she wants him to be. She is manipulating him by using his love for her to her own advantage. She even uses her femininity to her advantage and to further taunt his manhood when she says she would have, ‘dashed the brains out’ of her own child, rather than break a promise as he is doing. This is another point at which the audience feels a great sympathy towards Macbeth as a â€Å"woman† is bullying him to murder against his own will. In a 1600s society, when the play was first written and performed, women were considered as second class, weaker both mentally and physically, therefore if a man were seen to being weaker than his wife, the audience would pity him. Shakespeare is using Lady Macbeth’s difference to other women, as a tool to show Macbeth’s vulnerability, a quality that requires sympathy and pity from an audience, and so they would place the blame on Lady Macbeth instead of Macbeth, as it seems as if he isn’t responsible for his own actions. Macbeth buckled to is wife’s pressure and began to plan Duncan’s murder, he begins to hallucinate about a dagger, ‘A dagger of the mind, a false creation.’ Even in his ‘heat oppressed’ vision Macbeth appears to be aware that it isn’t real and that it has something to do with witches, ‘Pale Hecate’s off’ rings, and withered murder.’ Here Shakespeare is using the theme of good and evil as Macbeth battles evil in his mind. It must have been confusing for him as he is fighting against himself, and so either way, he cannot win. We as the audience pity Macbeth here because he has been won over by his wife’s evil ways, we see that he has a weak mind, but we still admire his self knowledge that it is only a hallucination, it is as though he knows he is being taken advantage of, but cant do any thing to prevent it. Evil presides and he goes on to murder King Duncan, perhaps with some regret that he gave way to his wife’s assertiveness. ‘I go and it is done†¦that summons thee to heaven or hell.’ Heaven juxtaposes hell; they are two opposites that are used by Shakespeare to show the underlying theme of good and evil in the play. The way Macbeth questions where Duncan will go after his death, suggests that he knows that Duncan is a good person. Perhaps he is beginning to realise that he is quite the opposite, that he juxtaposes Duncan. This shows that he knows Duncan’s death to be untimely, as he suggests that it might go to heaven for he did not deserve to die. Shakespeare again uses confrontations between the Macbeths to make the audience feel empathy towards Macbeth, as he seems confused and bewildered by what he has done, and Lady Macbeth still berates him. ‘Infirm of purpose.’ She still feels that she is the stronger one in their relationship and feels more worthy of the royalty promised to Macbeth. She believes that Macbeth feels remorse for his actions because he is not evil as she is. He shows his remorse in the form of delusions, ‘Me thought I heard a voice cry, ‘sleep no more: Macbeth does murder sleep.’ At this point we feel for Macbeth as he is clearly distressed, we feel that his suffering is as a result of the bullying prevailed on him by Lady Macbeth, therefore we feel sympathetic towards him. Again, Shakespeare uses the theme of good and evil, this time represented by blood and water. Macbeth asks, ‘will all great Neptune’s ocean wash this blood clean from my hand?’ this shows that he feels as though his bloodstained hands will give him away, he wants to hide the fact that he is a murderer, although this is what he does in battles. At this point we might feel that he is only doing what comes naturally to him, he kills in battle all the time, â€Å"his brandished steel which smoked with bloody execution.† but when it was someone that he knew and respected, and it was off the battle field, he felt distraught and remorseful. This makes the audience respect his morals, but dislike him slightly because he didn’t heed to them. After Lady Macbeth has taken back the daggers, she uses the blood now on her hands to goad Macbeth, ‘my hands are the colour of yours, but I shame to wear a heart so white.’ Lady Macbeth knows that she is more evil and capable of murder than Macbeth was. It is the fact that Shakespeare constantly compares Macbeth to Lady Macbeth. This makes the audience like Macbeth more than his wife. When the two are compared it is always when she is being portrayed as an evil woman, like the witches, he seems to be much more naà ¯Ã‚ ¿Ã‚ ½ve and innocent. It is through such comparisons that Shakespeare is able to make his audience feel that Lady Macbeth takes advantage of her husband’s weaker points, and that he is blind to this. We feel sympathetic towards him because he doesn’t know what is happening to him. The power that Macbeth receives when he is crowned seems to unleash him from Lady Macbeth’s powers. He plans the murders of Banquo and his son Fleance without Lady Macbeth’s knowledge or consent. He pretends that all is normal and hides behind a mask of normality. He ironically tells Banquo, ‘fail not our feast’ even though he knows that he will be dead before it. He tells Lady Macbeth to ‘be innocent of the knowledge.’ He is trying to protect her and also show her that he can be evil with out her help. It seems like some of Lady Macbeth’s devious, calculating side is coming out in Macbeth. Shakespeare is using Macbeth’s role reversal here to make the audience start to respect him as he is taking his rightful place as the more dominant partner in their relationship. It is now him who is giving the orders to her, and not the other way round as we have previously seen, â€Å"And so I pray be you.† And â€Å"So prithee go with me.† Although these are orders and directions, he gives them in such a way that the audience see that he is kinder and more caring than his wife. This dominance seems short-lived, in what has become known as the water shed or turning point at the play. After Banquo has been killed Macbeth sees the ghost of Banquo at his banquet Shakespeare uses the fact that only Macbeth can see Banquo to heighten tension and suspense in the scene. ‘Never shake thy gory locks at me!’ the rest of the banqueters are worried about Macbeth, ‘Gentlemen, rise, his highness is not well.’ And do not wish to see him in a weakened state. Lady Macbeth however, tries to cover up for him, ‘sit worthy friends. My lord is often thus,’ So again, Lady Macbeth is more dominant and has to take control of the situation Macbeth has created in his fits. The ghost leaves, but then enters again to the horror of Macbeth. This re-entrance of Banquo creates tension in this scene as he instils yet more fear and anger in Macbeth. ‘Avaunt and quit my sight!’ Macbeth remains angry and confused after the ghost leaves. ‘Blood will have blood.’ Lady Macbeth shows a more caring motherly side as she tries to calm him, ‘You lack the season of all natures, sleep.’ However, by saying this, she is ironically reminding him that believes that he has â€Å"murdered sleep.† Macbeth goes to see the witches again, this shows that he is a slave to them, and craves their input. They take control from Lady Macbeth and she becomes the delusional one. The witches play a trick on him and predict his future, saying that ‘none of woman born shall harm Macbeth.’ They also say, ‘Macbeth shall never vanquished be until Great Birnam Wood to Dunsinain hill shall come against him.’ This makes Macbeth feel immortal and he becomes more willing to obey the weà ¯Ã‚ ¿Ã‚ ½rd sisters. The new confidence they have given him when they told him his future has given him the self-belief that he is invincible. There has been building hatred towards Macbeth among the Thanes and lords; Lennox and an unnamed lord talk about the tyranny of Macbeth and his murderous ways. ‘That had he Duncan’s sons under his key- As, an’t please heaven, he shall not.’ They both refer to him as, ‘tyrant’ this shows how they no longer hold respect for him as bold warrior and king. ‘Macduff is gone to pray the holy king upon his aid.’ Macduff is the first of many Thanes to escape to England to help them overthrow Macbeth. We have a sense here that Shakespeare is using Macduff to contrast with Macbeth it is like he is the good where Macbeth is the evil. Macduff says, â€Å"Not in the legions of horrid hell can come a devil more damned in evils to top Macbeth.† This shows how the rest of Scotland may be feeling about Macbeth’s tyranny. When Lennox tells Macbeth this news, he greets it with anger and disgust, he reacts by sending murderers to Macduff’s castle to ‘give to th’ edge o’th’sword his wife, his babes and all unfortunate souls.’ At this point the audience may still feel sympathy for Macbeth even though he is acting like a ‘butcher’ it would seem easy to place the blame on the witches, as it is them who are ultimately controlling him, giving the self-assurance that makes him feel like he can do as he pleases without consequence. When news of the ‘slaughter’ reaches England the rebels feel even more hatred to Macbeth. As Macbeth has grown stronger, Lady Macbeth has weakened and becomes ill. It is as though he draws his new strength from her, as though they are one person. Lady Macbeth is now more delusional than Macbeth ever was, ‘All the perfumes of Arabia will not sweeten this little hand.’ This relates to an earlier scene in the play where Lady Macbeth used the blood on her hand to taunt Macbeth, but now it is he who is coping better with the guilt of murder. The Macbeths have grown apart, and so when, in her madness she kills herself, all Macbeth can say is, ‘she should have died hereafter.’ Here the audience would think that Macbeth was becoming heartless and uncompassionate. But subsequently he shows that he knows that he has lost all that he had. He prepares to go out to fight Macduff, and admits his deepest thoughts to his servant, ‘Seyton I am sick at heart.’ This line shows an underlying theme of sickness in the play, for Lady Macbeth has died of a sickness of the mind, and it seems now that Macbeth will die of a sickness of the heart, he has given up hope on life and is willing to enter into his consequences, be it heaven or hell. Also, ‘As honour, love, obedience, troops of friends, I must not look to have, but in their stead, curses.’ These lines evoke a great sorrow in the hearts of the audience, as they see how underneath it all he is as human as us all and he is hurt that he has lost everything. This shows the audience how he is reformed, but it is all too late, they would feel really very sorry for him at this point, and admire his bravery to stand up and stare imminent death in the face, ‘cheer me ever or disseat me now.’ Shakespeare uses a soliloquy of Macbeth’s to voice the morals of the play in just one simple sentence. ‘Life’s but a walking shadow, a poor player that struts and frets his hour upon the stage, and then is heard no more; it is a tale told by an idiot, full of sound and fury, signifying nothing.’ This is Shakespeare’s view on life, that it is meaningless, especially when you let others control you, and don’t live for you. Shakespeare is perhaps showing how he doesn’t respect or admire the character of Macbeth but that he sympathises and pities him. When Macbeth realises there is nothing left for him, and he only has himself to blame there is something to admire in his character. The fact that he acknowledges his inevitable death, but doesn’t try to justify his actions shows the audience that underneath it all there always was an admirable person, it wasn’t until his wife died that this side of him came out. Maybe this is because Lady Macbeth had a strong hold over him and he could only break free and show his true self when she had gone for good. Overall the audience only really admire him at the end of the play when his last soliloquy shows that he is a truly brave individual, â€Å"cheer me ever or disseat me now.† This shows that in his impending death he still wanted to go out fighting like the man he used to be, rather than take his own life, as his wife does. It is this final comparison between the two that we can finally see his brave side. Laura Barnes MACBETH ESSAY: Is there anything to admire in the character of Macbeth? And how does Shakespeare influence our thoughts and feelings towards him as the audience?

Child and Young Person Development Cyp3.1.A1: Pattern of Development Essay

  | |The sequence of development is the order in which development occurs. The rate of development is the speed at which development | | |occurs. | | |Every child is unique and will develop at their own rate. Children will usually follow the same pattern of development but the rate | | |at which they reach their milestones may vary depending on the individual and their ability. | | | It is important to recognise the difference so when recording the rate of development you can identify any concerns that you may have| | |within the development area and this allows you to plan effectively for the individual. | | | | | | | | | | | |Birth to 1 month | | |Makes basic distinctions in vision, hearing, smelling, tasting, touch, temperature, and perception of pain | | |Helpless | | |Fed by mother | | | | | |2 months to 3 months | | |Colour perception, visual exploration, oral exploration | | |Sounds: cries, coos, grunts | | |Control of eye muscles | | |Smiles | | | | | |4 months to 6 months | | | Recognises sounds | | |Control of head and arm movements | | |Can grasp objects | | |Rolls over | | |Enjoys being cuddled | | |Can distinguish between familiar people and strangers | | | | | |7 months to 9 months | | |Sits without support | | |Crawls around | | |Has emotional attachment to mother | | |Protests separation from mother | | | | | |10 months to 12 months | | |Control of legs and feet | | |Can stand up | | |Says one or two words and can imitate sounds | | |Responds to simple commands | | |Curious and wanting to explore | | |Has a fear of strangers | | |Responds to own name | | |Gives and takes objects | | | | | | | | |1 year to 1 1/2 years | | |Climb stairs | | |Makes lines on paper with a crayon | | | Upset when separated from mother | | |Feeds himself | | |Repeats a few words | | |Obeys limited commands | | | | | | | | |1 1/2 to 2 years | | |Can run and kicks a ball | | |Can build a 6 cube tower | | |Capable of bowel and bladder control | | |Has a vocabulary of more than 200 words | | |Can throw temper tantrums | | |Does the opposite of what they are told | | | | | | | | |2 years to 3 years | | |Jumps off a step | | |Rides a tricycle | | |Builds a 9-10 cube tower. | | | Starts to use short sentences | | |Differentiates facial expressions of anger, sorrow, and joy. | | |Has a Sense of humour | | |Enjoys playing alongside another child | | | | | | | | |3 years to 4 years | | |Stands on one leg | | |Can draw a circle and a cross | | |Self-sufficient in many routines of home life | | |Likes to share | | |Starts to play with other children | | | | | | | | |4 years to 5 years | | |Skips | | |Broad jumps | | |Dresses themselves | | |Talks clearly and uses adult speech sounds | | |Knows over 2,000 words | | |Understands responsibility and feels guilt | | |Feels pride in accomplishment | | |Prefers to play with other children | | |Becomes competitive | | | | | | | | |6 years of age | | |Can read and write simple text | | | Focus on only one issue at a time when solving problems | | |Become increasingly social | | | | | | | | |7 years to 8 years | | |Begin to show a preference for a certain learning style | | |Like to be involved in some group play, but need time alone, too | | |Have rapidly changing emotions | | |Well-developed speech and use correct grammar most of the time | | | | | | | | |8 years to 10 years | | |Know the complete date (day of the week, day of the month, month, and year) | | |Enjoy being with friends and often have a â€Å"best† friend of the same gender | | |Have speech patterns that are nearly at an adult level | | |Have good control of large and small muscles | | | | | | | | |10 years to 12 years | | |Boys become taller and thinner | | |Girls become taller and more shapely | | | Thinks in a more logical sophisticated way | | |Puberty | | |Interest in the opposite sex | | |Increasing need for privacy | | | | | | | | |12 to 16 years | | |Beginning of adolescents | | |Intense and rapid growth development | | |Builds skills to become self-sufficient | | |May be strongly invested in a single, romantic relationship | | | | | | | | |16 years to 19 years | | |Complete puberty and the physical transition from childhood to adulthood | | |Attain cognitive maturity – the ability to make decisions based on knowledge of options and their consequences | | |Reach nearly their adult height, especially females. Males continue to grow taller into their early twenties | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

The concept of public policy

The concept of public policy Introduction The concept of public policy is very critical and sensitive since it affects a majority of people who are ruled under the policies made. It entails the process taken by the government in addressing an issue that affects the public and the intentions of the government in taking the actions.Advertising We will write a custom essay sample on The concept of public policy specifically for you for only $16.05 $11/page Learn More It can also be said to be the result of the government’s actions towards deciding on who gets what and who does not after some considerations. It comprises major components like regulations, laws, actions and decisions aimed at controlling a certain behavior or solving a problem that is either caused by or affects the public. Public opinion on the other hand is a set of people’s views and attitudes towards a specific topic or issue that affect them. It usually affects the process of public policy making as it tak es into consideration the public interests. This piece of work gives a critique of the article; Information Effects in Collective Preferences by Althaus looking into how the author tackles the topic and his efforts in making us understand the relationship between public opinion and public policy. The author starts of by showing us how information is essential in decision making especially in shaping public opinion which to a great extent affects the process of public policy since the public are a major element in the public policy making process thorough their various opinions. It is evident that uneven distribution of political information among the society members leads to different public opinions by the members as they have different levels of knowledge concerning the specific topic or problem and therefore the public policies that are made based on the collected opinions from the public are usually not complete as they do not comprehensively represent the public. This shows tha t the process of public policy making could only be effective if knowledge about particular issues of concern were evenly distributed among the citizens as this would make them make appropriate and informed decisions based on facts and the government would hence take effective actions and solve the public’s problems.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More Public opinion is therefore influenced by information effect which is the information’s impact in shaping collective opinion as a result of low levels and uneven social distribution of knowledge regarding politics in the society. Political knowledge enhance proper decision making in regard to political issues as the informed citizens are able to understand the major components involved in public policy making for instance the policy itself, the participants or actors and the problems at stake. Although we can argue that being politically informed enhance the individual’s and collective opinion, some studies for instance in cognitive psychology also show that even the people who are poorly informed an political matters can make opinions that are in line with their political inclinations by relying on some political figures and other sources for instance online processing and other information shortcuts without necessarily having the specific factual knowledge. Aggregation of the opinions made by both the well informed and ill informed citizens will also allow coming up with an appropriate conclusion. This disputes the fact that the correct and meaningful collective opinion could only be attained if all the citizens were well informed. All in all information among the citizens influences their opinions by affecting the interaction between those collecting the data and those giving the responses for instance the poorly informed citizens who are usually the Blacks, the poor and women tend t o give vague response as compared to the knowledgeable audience leading to poor presentation of the public’s preferences as opposed to those from the knowledgeable citizens who are mostly, the Whites, the rich and men whose views tend to be greatly considered. The opinions of the well informed people also tend to be of high quality in terms of being consistent with the political predisposition regarding the particular problem in question. Public opinion and public policy are directly dependent on each other since public policy formulation and implementation is based on the public’s opinion about the particular topic or problem and it is usually made in response to a specific problem or issue facing the public with an aim of solving it.Advertising We will write a custom essay sample on The concept of public policy specifically for you for only $16.05 $11/page Learn More The citizens’ provision of information on the topic is usually usefu l in the policy formulation and implementation process as it brings forward their beliefs, attitudes which in the long run influence the cause and effects processes and what the government is likely to undertake and the expected outcomes of the actions taken. It is however difficult to determine how information or knowledge in the political field would affect an individual’s or group’s preference in regard to what is best for them. The political interests of the informed people may either be subjective or objective and in some instances they may not reflect what the public may prefer in relation to a particular issue. The knowledgeable citizens tend to be in a good position to argue or respond to different situations based on the knowledge they have previously acquired. They also have a certain degree of confidence due to their prior experience and can hence easily understand complex political issues and happenings that surround them as compared to the ill informed cit izens. The measure of how information affects preferences and opinions among citizens can be attained through taking of constant variables in the society in both the enlightened and the ill informed citizens in the community for instance education, age, race, religious affiliation, marital status, gender, region, financial status, type of community, region, parental status, partisanship, and occupation among others and presenting the same questions to them and then evaluating the responses. The author however recognizes that a political party affiliation is an essential element since it is also a relatively constant characteristic of the citizens and a major determinant of the citizen’s responses to political issues as it acts as a basis for the citizen’s responses and a shortcut as opposed to factual knowledge they would have concerning the topic of discussion. Although the author tries to tackle this issues comprehensively through application of various theories, mod els and methods and also by taking into consideration what has been said by other authors in regard to the same topic , it is still difficult to completely determine the exact influence of information on political interests and preferences among the enlightened and the ill informed citizens as the results from the conducted surveys are often almost the same since there are other determinants apart from information or knowledge exhibited by the respondents.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More To understand the concept of the influence public opinion on public policy formulation and implementation, the author gives us an example on how information can affect people’s attitudes toward spousal notification law. The example tries to show how information can shape an individual’s or group’s collective preference. The question posed to the respondents is; ‘‘would you favor or oppose a law in your state that would require a married woman to notify her husband before she can have an abortion? ’’1 The responses were obtained and the logit coefficients evaluated and it is noted that the differences in the responses attained is relatively very low. The models used can however not perfectly represent individual opinions but can generally show the differences between those groups that are for the law and those that are against its enactment. The model also shows the effects of information or knowledge on an issue on policy preferences am ong various groups. From the above named question, two thirds of the respondents seemed to support the spousal notification law while a third was against it. The well informed citizens seem to be divided on the issue as 48% of them supported it and 52% opposed it and hence the problem lies in the unequal distribution of political knowledge among citizens. Men were more informed as compared to women because even after full provision of political knowledge, their responses did change much as compared to that of women. This shows that the difference in information available to both men and women affects the results obtained in opinion surveys and hence leads to inefficient public policy making by the governments as they base they actions on the opinion polls gathered. Different topics attract different public opinions according to how best the citizens are informed or interested in them for example issues of social, fiscal, and security wellbeing among others. A change in information o r knowledge on an issue also leads to changes in collective preferences as the people are subject to change their opinions with change in information. The deviation however varies depending on other elements for instance the Whites, the rich and men are less likely to change their opinions much as compared to the Blacks, the poor and women who are more susceptible to change of opinion due to prior lack of knowledge. This can be seen when taking varying responses of the citizens on different issues for instance foreign policy issues, fiscal issues, operative issues and social policy issues. Generally, fully informed citizens tend to give divided opinions on policies like foreign policy, they are more concerned on social and fiscal concepts and policies and more conservative on operative issues that take place around them. Correcting for information unevenness can however lead to notable shifts in individual and collective opinions. The authors argues that the only way out in understa nding collective preferences could be the balancing of political knowledge among the society members which will counter the low levels and uneven social distribution of information on politics and political issues. He also states that information level in an individual or group affects collective opinion greater that previous studies have shown. It is also clear that different levels of information brings about change in responses and therefore collective preferences of various people could change either with a less or great magnitude if everyone was equally informed in various aspects of concern in the political field. The author argues the topic in a very comprehensive manner by looking into various studies that have been done regarding the effects of information or knowledge among the citizens and its role in shaping their opinions which in the long run affects the public policy making process and the actions taken by the government in regard to the problems faced by the citizens . He then gives lots of models and informative examples from which the reader can draw his or her own conclusions and there after gives his point of view with specific reasons for making the decisions. From the information given by the author in his article, Information Effects in Collective Preferences, it is evident that the public is a very essential component or determinant in the process of public policy formulation and implementation. This is because the public opinions are used by the government and other bodies involved in the policy making process for instance legislative bodies, leadership, bureaucracy, interest groups, political parties and the justice system in decision making. Public policies are made out of the public’s interest which is expressed through public opinion. However, public opinion can sometimes be decisive and not representative of the reality for instance when the respondents that are contacted during the survey are not representative of the total community in terms of size and aggregate composition or characteristics. Knowledge of the people on the particular issue also affects the opinions given as people tend to give vague information when they are not conversant with the political issue while those who are well enlightened tend to give meaningful responses that are in line with the government’s expectations. In most cases the responses from the well informed citizens are usually used as the basis in making public policies hence their needs end up being catered for at the expense of those that are not well informed. This shows that the policies formulated and implemented by the government are usually not representative of all citizen’s views as they are not based on everybody’s opinion as it should be the case. Public opinion usually has limited influence on public policy since in most cases there are usually no clear public preferences for one policy over others as the citizens are not given the opti ons of choosing among policies that are available. The policy makers also do not necessarily follow the public preferences due to lack of adequate relevant information. This is because most people have no distinct preferences on most issues especially political related and in the few cases where preferences have been established, public opinion is usually much divided to a point where the bodies involved in public policy making cannot base their actions on it. For instance in the example on passage of the notification law of the spouse on abortion given earlier, the public seemed much divided and the government may be left with the final decision hence public opinion is overruled. In some instances the government may make advantage of a situation and go per its preference as opposed to the public preference as it has powers over the general public. The government may come up with an idea regarding a policy and persuade the public to support it for example through campaigns. This is a way of molding the public opinion where different bodies and institutions involved in public policy making process affect the public’s decisions on various aspects. Incases where the public opinion is well known and the preferences seem to be well defined, the policy makers may also not go in accordance to them for various reasons for example if the preferences are deemed to be based on ignorance on the issue, when it is not for the well being of the majority in the society or when the policy to be passed is susceptible to change completely in the event of enactment of an alternative policy in future. Although public policy is sometimes in line with public opinion, this is not an adequate justification that public opinion determines the actions taken in the public policy making policy. The public policy makers mostly make a generalization since they can gauge what the public would prefer and at the end of it all, they end up coming up with policies that are in favor with th e public preferences even without their consultation. It is however clear that public opinion and public policy are strongly related. Although public opinion is expected to be the basis of public policy in determining its formulation and implementation, it does not work out this way. In few instances, the public opinion matches with the policy makers preferences and hence it is adopted but in most case, it opposes the policy makers’ preferences and it is therefore ignored. This shows that despite the public being given a chance to voice their views and ideas the final decision lies in the public policy makers especially the government since the public has no power to force the government to act in a certain way. Bibliography Althaus, L. Scott. â€Å"Information Effects in Collective Preferences.† American Political Science Review. Vol. 92, No.3. 1998. Footnotes 1 Scott, L. Althaus. â€Å"Information Effects in Collective Preferences.† American Political Science Review. Vol. 92, No.3. 1998.

Movie Yasmin Essay Essays

Movie Yasmin Essay Essays Movie Yasmin Essay Paper Movie Yasmin Essay Paper ‘Yasmin is remarkable as a film for its cinematic economy: not a scene, shot or speech is wasted. ’ Explore some elements of the film in relation to this statement. The movie Yasmin, released in 2004 and written by the highly acclaimed writer of The Full Monty, Simon Beaufoy, is an impressive drama about what it means to be an Asian-looking Muslim in Britain of the 21st Century. The story is about the young and vivid Yasmin, a woman who tries to succeed, by the skin of her teeth,[1] in the two worlds she grew up in. On the one hand there is her life at home with her believing father and rebellious little brother, for whom she has to mark time as a dutiful Muslim wife until her arranged marriage can be terminated. [2] On the other hand there is her life outside this domesticity, where she is like a fugitive, maintaining a double life as she changes into Western clothes, wins employee of month award at work and goes to the pub with colleagues. [3] One of the main topics of the movie is the difficult tension between being a religious and respectful woman and integrating into the Western society. Another important theme in the movie is the impact that the terror attacks in September 2001 had on the British Asian community in Britain. Yasmin’s story therefore deals with a wide range of themes such as discrimination, guilt, and the progress of searching for one’s own identity. It is especially remarkable as a film for its cinematic economy (since) not a scene, shot or speech is wasted. There are no fill-ups in this movie, everything has a meaning. This essay will explore some carefully chosen scenes of the movie concerning its sometimes hidden or masked intention and meaning. It will therefore especially concentrate on the beginning scene, which is regarded as being the strongest part of the film[4]. A closer look at the opening of the film is worth it since every well composed novel or film is creating a deliberate relationship between the beginning and the rest of the movie. It will be examined in the following, that additionally in the case of Yasmin the directors develop a consistency, a pattern of the main themes of the film, in the beginning. Everything is already there in the very first three and a half minutes; things shown in the opening reappear later in the movie; conflicts the film deals with can already be assumed in moves, placements, and pictures. It will be proven that, if taken into account every detail, every shot of the scene, the viewer will already be able to see the whole film in miniature in the beginning. The essay will therefore also have a closer look on what is shown in the opening scene and will then search for coherences and connections throughout the rest of the movie. It will hereby not go through the scene chronologically but will pick up separate shots of it and put them together in categories; although it will start with the first shot to which the viewer is introduced in the movie. When Khalid, Yasmin? s father, lopes over a typical grey English street followed by Nazir, Yasmin? s brother, a few steps behind him, Nazir? s bearing strikes the viewer immediately: the way he creeps a few steps behind his father with the hands in his pockets expresses discouragement, maybe even irritation. He seems to be unhappy with the situation, possibly because it? s too early in the morning, since gentle beams of sunrise just touch the wall behind them; possibly because he dislikes the purpose of their walk. His father, however, hastens to raise this purpose: in his hurry he turns around to see where his son has got to. It becomes clear that it is the father who controls the situation- that he is the leader whom the son has to follow. So apart from the obvious, the authority person walking in front might tell the viewer something about the relation between father and son. One could even go further and suggest it might also tell something about their attitude towards life, about their religion, about the way the head of the family is treated in the Islam faith. The scene therefore implicates the parental respect of which is set value in this family. How important this topic is to Yasmin? s father Khalid becomes more and more clear during the course of the movie: he repeatedly calls for respect towards the parental authority over his children. When Yasmin is complaining about her husband and gives him humiliating names, Khalid reprehends her immediately and stresses his will with a slight slap. He even repudiates Yasmin when she dares to apply for a divorce against his will. So the viewer already gets in this very first scene, in the very first seconds, an initial impression of what domestic life in this family is about: about respect and family ties. The two move on and finally arrive at the mosque, which is gated by a metallic blind. After abandoning their shoes, Nazir and Khalid enter the interior of the mosque; and in doing so they pace over a formidable carpet in a remarkable red. It s admirable how strikingly this little scene influences the movie? s atmosphere: after the grey and dusty outside of the mosque with its bleak stone-walls and metallic blinds covering the entrance, the viewer now gets an impression of the inside; the colourful, bright, shining red carpet. The jump is a quiet astonishing little moment: the greyness outside opposes the bright shining colour of the huge carpet these seemingly little people are crossing (amplified by the way the scene is shot: with bird? eye view). Inside the mosque the viewer gets a sense of richness, a glimpse on the whole tradition, an idea about the Islam faith. The scene is not just remarkable because of its visual orchestration, but also in introducing the viewer to this huge and rich religion and the way it sees the world. Later in the beginning scene there is a shot that shows the grey and grim wall of a Yorkshire stone house in the front, again contrasted by the beautiful outlines of the colourful mosque in the background. The two absolutely different styles of architecture standing next to each other implicate a huge imagery: the mosque as a symbol for the tradition and a stonewall which symbolizes the here and now, indicates how the life of the Muslim people in Great Britain stands side by side with the traditional life of the British natives. This deliberate expression of a coexistence of the two traditions is an expression of crossing cultures at its best in this movie, and at this point of the movie it also stands for a successful integration of the Muslim tradition into the British society. This impression is furthermore stressed during the course of the beginning scene: the mosque is using modern techniques; it is using the loudspeaker, the microphone, so a lot of quite modern technology. Satellites are shown. Here the movie is not only supposing the ageing culture of Islam against the modern British culture of science and technology but goes further: it brings it together. There is an interchange going on here through what the viewer can hear (the singing of Nazir) and what he can see (the loudspeakers and satellites). By bringing these aspects together at the same time the fusion becomes immediately clear to the viewer. In another shot of the beginning scene the viewer observes the vivid life of the Muslim community that is taking place in the streets of the town. Even though one quickly might suggest that this shot might be just a fill-up it, in fact, goes further: the viewer here gets an impression of what the life in this Muslim community is like. The reason for that is that later in the film, after the 11th of September 2001, the same streets are depicted deserted, isolated, dead. Whereas the beginning scene expresses the successful integration of the Muslim tradition into the British society, the contrasting scene in the middle of the movie now stands for the failure of this coexistence, for the loss of community. The remarkable contrast of this two scenes is to illuminate Muslims increasing disenchantment with Western society[5] after the terror attacks. So it now comes clear that nothing in the movie is there without reason: showing a typical East-Asian community in a British town is not a fill-in but is a part of the whole effort of later showing a community being disrupted. Nothing in the movie is wasted. One of the most impressing returning scenes of the movie is Nazir singing in front of the microphone. Also this theme is introduced in the beginning scene: after watching the film the first time, the peaceful scene in the beginning immediately reminds the viewer to the very last scene in the movie, when Khalid, the father is putting in a tape into the recorder as an ersatz for the son. This final scene has a huge impact on the viewer since one here really realizes that Nazir has gone off and will not come back. It is therefore a really tragic little moment: it is emotional even though there is no actor playing the emotion. What is on the first glance less striking but not less important is that the image of the son singing comes back three times during the course of the movie; in the beginning, in the middle, and in the end. It runs through the film like a red thread: in the beginning it is, as said, introducing not only to the family? s religion but also to the family background itself. In the scene in the middle of the movie Nazir, before he starts, coughs as if he smoked too much. Since the viewer knows that he started â€Å"indulg(ing) in petty drug dealing and consorting with local girls[6], it seems as if he became corrupted by what he is doing with his life. His coughing therefore is again not without meaning but stands for Nazir? s life becoming more difficult to handle. The returning scene is a marker in the film and each time it means something different: in the beginning it is quite straight forward, in the middle it appears as a comment for what happened to Nazir and his life, and in the end it is tragic since he is gone and will never come back. So as a major thread throughout the movie the scene with the singing Nazir displays the different states the movie and its protagonists are currently in. A similar red thread s the theme of dressing and clothes that recurs throughout the film and, again, the theme is already introduced in the opening. By watching Yasmin changing her clothes hidden by one of the typical grey stone-walls one gets an impression of this girl transforming herself into another person. Yasmin makes an enormous effort of putting herself into the trousers, since they are really too tight. She tries hard to fit herse lf in, she even has to jump up and down. The connection is easy to make: this movie is about someone who tries to fit in with two different worlds, tries to force herself in. So here the choice of incredibly tight trousers simply indicate what Yasmin really wants: she wants to make herself fit. If something returns deliberately, a number of times, during the film it becomes a symbolic act: when Yasmin for example dresses up to revolt against her father later in the movie, it symbolizes Yasmin? s wish to break out, to be able to be herself. In the end of the film she switches to traditional Muslim clothes, since she is at this point of the movie staying in the side of the traditional. Here the clothes express how a religious thought became fixed and hardened. Dressing here becomes a signifier for her state of mind. Since it returns later in the movie several times it always tells the viewer something when it comes to clothes. So by following how the dressing in this movie changes throughout the plot one gets a neat impression of how the state of Yasmin’s mind changes with it. The clothes are never chosen without reason in Yasmin, there is an intention in every piece the actors wear. Even though it is just a little detail it strikes the viewer and is therefore very well-thought. So after Yasmin changed her clothes she turns over to her car and plays around with it: she locks and unlocks it with her remote control several times. This car is, as Yasmin later in the movie declares, not a ? t. p. car`, a ? typical paki-car`, but a sporty, feminine little cabriolet in an outstanding red. With this car, she wants to separate herself from those typical Pakistani people, and, even further, wants to declare her independence: â€Å"it gives her a life away from her husband and her home[7]. By buying this car she is able to show herself and everybody else that she is different, what makes it an act of almost deliberate despair. But on the other hand, by playing around with the car, she expresses her excitement. She does it simply because she can. This gives the viewer a sense of how she is playing with things she owns, how she creates the parts of the world around her she can control in the way she likes it. The motif also returns later in the movie, after 9/11: Yasmin gets in the car and there is a news report on the radio about the terror-attacks. Yasmin? s reaction is as playfully as in the beginning of the movie: she just puts a CD in, and listens to the music. She does simply not want to think about, does not want to care. The viewer gets an impression of the ambiguity of Yasmin? life, of how difficult it must be to live in two different worlds, to create her life successfully around the different expectations the people she deals with have of her. The last shot of the opening scene in the movie depicts this challenge in a deliberate way: it shows the long, small, winding road Yasmin has to take day by day to drive to work and back. This road is the connection of the two worlds she liv es in; it is a connecting thread between not only two different locations but two different worlds. Yasmin is having this journey – this transformation, this struggle – every day. By driving over this street she is migrating from one world to another and she has to transform herself before she is accomplished with the migration, since she changes her identity day by day. Furthermore the road is connecting the two different worlds as well as dividing them. That becomes clear through the visual impact of this shot: the road is crossing the whole screen and Yasmin and her little car have to follow its way through the landscape; it deliberately makes the viewer ask: how long will it take her? And how long will she stand this? The struggle of â€Å"balancing two separate worlds in quest to please (a) conservative family, without sacrificing the obvious advantages of the Western environment[8] is depicted as lovely and rich in detail in the movie Yasmin. It is the beautifully realised opening, entirely without dialogue for a good few minutes, (that) is the strongest part of the film[9] as it, as shown, already gives the whole of the movie, its main conflicts, themes and topics in miniature. Although this is a primarily visual scene, dialogue, if used in the movie, is very effectively- Not a scene, shot or speech is wasted. But the dialogue is used economically and not in the opening: it is a visual opening; in general, Yasmin is a visual movie. Every scene, every act, every piece of clothing has a meaning. As the director of the movie, Kenny Glenaan himself, says: obviously the beauty is what you can do within the frame and some people are amazing at doing that. [10] Bibliography Dilks, Richard, Yasmin, i n Close-Up Film, 2003, close-upfilm. com/reviews/y/yasmin. htm Docherty, Alan, Yasmin Kenny Glenaan, in Culture Wars, 2001, culturewars. org. uk/2004-02/yasmin. tm Glenaan, Kenny, in a BBC Interview, last updated in September 2004, bbc. co. uk/films/festivals/edinburgh/yasmin. shtml Jennigs, Tom, Tom Jennings’ essay on cinema representations of European Asians Muslims, 2005, http://libcom. org/library/ae-fond-kiss-dir-ken-loach-yasmin-dir-kenny-glenaan-head-dir-fatih-akin-film-review The Hindu Magazine, Being Asian, Muslim and British, Online edition of Indias National Newspaper, 2003, hindu. com/mag/2004/11/14/stories/2004111400270200. htm [ 1 ]. Docherty, Alan, Yasmin Kenny Glenaan, in Culture Wars, 2011, culturewars. org. uk/2004-02/yasmin. htm [ 2 ]. Docherty, Alan, Yasmin Kenny Glenaan, in Culture Wars, 2011, culturewars. org. uk/2004-02/yasmin. htm [ 3 ]. Docherty, Alan, Yasmin Kenny Glenaan, in Culture Wars, 2011, culturewars. org. uk/2004-02/yasmin. htm [ 4 ]. Dilks, Richard, Yasmin, in Close-Up Film, 2003, close-upfilm. com/reviews/y/yasmin. htm [ 5 ]. Docherty, Alan, Yasmin Kenny Glenaan, in Culture Wars, 2011, culturewars. org. uk/2004-02/yasmin. tm [ 6 ]. Jennigs, Tom, Tom Jennings’ essay on cinema representations of European Asians Muslims, 2005, http://libcom. org/library/ae-fond-kiss-dir-ken-loach-yasmin-dir-kenny-glenaan-head-dir-fatih-akin-film-review [ 7 ]. Dilks, Richard, Yasmin, in Close-Up Film, 2003, close-upfilm. com/reviews/y/yasmin. htm [ 8 ]. The Hindu Magazine, Being Asian, Muslim and British, Online edition of Indias National Newspaper, 2003, hindu. com/mag/2004/11/14/stories/2004 111400270200. htm [ 9 ]. Dilks, Richard, Yasmin, in Close-Up Film, 2003,

Role of music Essay Example | Topics and Well Written Essays - 1250 words

Role of music - Essay Example Music genre is a convectional category that identifies pieces of music as belonging to a shared tradition or set of conventions. Due to the artistic nature of music, these classifications are often complained to be arbitrary and controversial. Music genres are diverse and at times sound distinct. For example, comparing classical music to rock music (Richard 89). I aim to expound on classical music. Classical music is understood to be music rooted in Western European traditions performed by trained musicians in formal settings like concert halls, opera houses, and churches. When we hear of classical music, the image that forms in our minds is that of a large number of people with violins, an orchestra, performing in front of an audience. Classical music is the art music of the Western world. If popular music is written just to entertain, classical music is written to express something significant or great. Classical music's roots lay in the chant melodies of medieval religious rites. Classical music trends include trends of the Renaissance, Baroque, Classical, Romantic, and Modern eras in their sound worlds and conception. Popular classical music artists include Yo-Yo Ma, Glenn Gould, Philip Glass, and John Adams. Classical music may also include avant-garde music( Hutchings 99). Avant-Garde is taken from the French for "vanguard," which is the part of the armed forces that alwa ys stands at the front of the rest of the army.

Utilitarian vs Kantian Views on Hurricane Katrina Doctors and their Essay

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