Mkt 421 Final Exam

1) According to the text, marketing means: A. Selling. B. Much more than selling and advertising. C. Producing and selling. D. Advertising. 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: A. A production activity. B. One of the universal functions of innovation. C. An example of the micro-macro dilemma. D. A part of marketing. 3) Which of the following statements best describes the modern view of marketing? A. Marketing should take over production, accounting, and financial services within a firm.B. The job of marketing is to get rid of whatever the company is producing. C. Marketing is concerned with generating a single exchange between a firm and a customer. D. Marketing begins with anticipating potential customer needs. 4) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at A. Market development. B. Diversification. C. Product development. D. Market penetration. ) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at: A. Market development. B. Market penetration. C. Product development. D. Combination. 6) Which of the following statements regarding marketing strategies is FALSE? A. Developing successful marketing strategies does not need to be a hit-or-miss proposition. B. These strategies must meet the needs of target customers, and a firm is likely to get a competitive advantage if it just meets needs in the same way as some other firm. C.These strategies require decisions about the specific customers the firm will target and the marketing mix the firm will develop to appeal to that target market. D. It is useful to think of th e marketing strategy planning process as a narrowing-down process. 7) A firm's marketing mix decision areas would NOT include: A. Price B. People C. Product D. Promotion 8) Which of the following is true? A. The product P in the marketing mix stands for only tangible merchandise. B. The product P in the marketing mix stands for both physical goods and services. C. The product P in the marketing mix stands for both physical goods and tangible D.The product P in the marketing mix stands for only physical goods. 9) Product is NOT concerned with: A. Wholesale price. B. Branding. C. Packaging. D. Quality level. 10) Dell, Inc. wants to offer customers televisions in addition to computers. This is a change in their _____________________ A. personnel. B. promotional. C. product. D. pricing. 11) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is: A. Product . B. Placement. C. Promotional. D. Pricing. 2) The ______ area of the marketing mix is concerned with decisions about getting the right product to the target market when and where it is wanted. A. Promotion B. Place C. People D. Product 13) The main difference between a marketing strategy and a marketing plan is that: A. A marketing strategy provides more detail. B. A marketing strategy omits pricing plans. C. A marketing plan includes several marketing strategies. D. Time-related details are included in a marketing plan. 14) A marketing plan is: A. A marketing strategy—plus the time-related details for carrying it out. B. A target market and a related marketing mix.C. A marketing strategy. D. A marketing program. 15) Which of the following is part of a complete marketing plan? A. Competitors' marketing strategies. B. What company resources (costs) are required and at what rate. C. How different marketing mixes (for different target markets) relate to each other. D. All of th ese. 16) Marketing strategy planners should recognize that: A. Large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets. B. Target marketing is not limited to small market segments. C. Mass marketing is often very effective and desirable. D.Target markets should not be large and spread out. 17) Target marketing, in contrast to mass marketing, A. Ignores markets that are large and spread out. B. Focuses on fairly homogeneous market segments. C. Assumes that all customers are basically the same. D. Is limited to small market segments. 18) Good marketing strategy planners know that: A. Mass marketing is often very desirable and effective. B. The terms mass marketing and mass marketer mean basically the same thing. C. Target marketing does not limit one to small market segments. D. Firms like Nabisco and WalMart are too large to aim at clearly defined target markets. 9) ______________ is the process of naming broad product-markets a nd then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Mass marketing B. Market positioning C. Diversification D. Market segmentation 20) Clustering techniques applied to segmenting markets A. Usually require computers to group people based on data from market research. B. Remove the need for managerial judgment. C. Eliminate the need for marketing managers to specify in advance what dimensions might be relevant for grouping consumers. D. All of the above are true. 1) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called: A. Market development. B. Market penetration. C. Market research. D. Market segmentation. 22) Procedures that develop and analyze new information to help marketing managers make decisions are called: A. Analytical research. B. Strategy planning. C. Marketing research. D. Operational planning. 23) ________ ________ ________________ utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions. A. Marketing structure.B. Marketing planning. C. Marketing research. D. Marketing processing. 24) A ______________ is an organized way of continually gathering and analyzing data to get information to help marketing managers make ongoing decisions. A. Marketing research project B. Marketing information system C. Marketing research department D. Marketing model 25) Marketing research which seeks structured responses that can be summarized is called: A. Qualitative research. B. Focus group research. C. Situation analysis research. D. Quantitative research. 26) One of the major disadvantages of the focus group interview approach is hat A. It is difficult to get in-depth information about the research topic. B. It is difficult to measure the results objectively. C. There is no interviewer, so the research questions may not be answered. D. Ideas gen erated by the group cannot be tested later with other research. 27) Focus groups: A. Always do a good job of representing the broader target market. B. Yield results that are largely dependent on the viewpoint of the researcher. C. Are expensive compared to other marketing research methods. D. Are usually composed of 10 to 15 people as participants. 28) The observing method in marketing research:A. Is used to gather data without consumers being influenced by the process. B. May require customers to change their normal shopping behavior. C. Is not suitable for obtaining primary data. D. Uses personal interviews. 29) The attitudes and behavior patterns of people are part of the A. Competitive environment. B. Social and cultural environment. C. Firm's resources and objectives. D. Political environment. 30) Which of the following statements about consumer products is true? A. Specialty products are those that customers usually are least willing to search for. B.Shopping products are tho se products for which customers usually want to use routinized buying behavior. C. Unsought products are not shopped for at all. D. Convenience products are those that customers want to buy at the lowest possible price. 31) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Mass marketing B. Strategic planning C. Market positioning D. Market segmentation 32) Which is the first step in market segmentation? A. Naming a broad product-market of interest to the firm.B. Evaluating market segments to determine if they are large enough. C. Finding one or two demographic characteristics to divide up the whole mass market. D. Clustering people with similar needs into a market segment. 33) The first step in market segmentation should be: A. Finding a demographic group likely to use your products. B. Defining some broad product-markets where you may be able to op erate profitably. C. Deciding what new product you could develop. D. Evaluating what segment(s) you currently serve. 34) Which of the following is NOT one of the text's product life cycle stages?A. Market introduction B. Market growth C. Market maturity D. Market penetration 35) The product life cycle: A. Applies more to individual brands than to categories or types of products. B. Shows that sales and profits tend to move together over time. C. Describes the stages a new product idea goes through from beginning to end. D. Has five major stages. 36) Tom and Sally Jones are preparing to purchase a new car. He currently has a Toyota Camry and she has a Honda Accord. They now have two children under age 5, so they plan to trade in Sally's car to purchase a minivan.Sally and Tom decided on a Honda Odyssey because Sally is familiar with Hondas and thinks they are very reliable. In this purchase situation, Tom and Sally's family life cycle stage is a _____________ segmentation dimension, and the benefit Sally seeks (reliability) is a _____________ segmentation dimension. A. Geographic; behavioral. B. Demographic; geographic. C. Geographic; demographic. D. Demographic; behavioral. 37) Regarding product life cycles, which of the following is NOT true? A. It is usually expensive for a new firm to enter in the market maturity stage. B.Industry profits are likely to level off or decline before sales level off. C. The level of promotion usually decreases in market maturity because there is less revenue to cover the cost. D. Many close substitutes are usually competing in the market maturity stage. 38) An industry's sales have leveled off and profits are declining in oligopolistic competition. Consumers see competing products as homogeneous. Several firms have dropped out of the industry, but a new one entered recently. Firms in the industry are trying to avoid price-cutting by spending on persuasive advertising.These firms are competing in which stage of the product life cycle? A. Market introduction B. Market growth C. Market maturity D. Market development 39) During the market introduction stage of the product life cycle: A. Funds are being invested in marketing with the expectation of future profits. B. Considerable money is spent on promotion while place development is left until later stages. C. Products usually show large profits if marketers have successfully carved out new markets. D. Most potential customers are quite anxious to try out the new-product concept. 40) Advertising allowances A.Set the allowance amount as a percent of the retailer's actual purchases. B. Are price reductions to firms further along in the channel to encourage them to advertise or otherwise promote the firm's products locally. C. Involve intermediaries and producers sharing in the cost of ads. D. Allow for coordination and integration of ad messages in the channel. 41) SGCA is having a sales contest to encourage retailers to quickly reduce the inventory of SuperGam er computers. Retailers with the highest sales during the next month win an expense paid trip to a special dealer meeting at a resort in Hawaii. This is A.An example of a producer using sales promotion in the channel. B. Probably illegal because it might encourage price competition among retailers. C. An example of cooperative advertising. D. The type of promotion that continues to impact sales even after the promotion is over. 42) While watching a television program, Liza gets a phone call just as a commercial is starting. She presses the mute button on the television's remote control and takes the call, so she pays no attention to the commercial. In terms of the communication process, the telephone call is an example of: A. Feedback. B. Noise. C. Encoding.D. Decoding. 43) A producer using very aggressive promotion to get final consumers to ask intermediaries for a new product has: A. A pushing policy. B. A target marketing policy. C. A pulling policy D. A selective distribution po licy. 44) American Tourister, Inc. —a producer of luggage—is planning to introduce a new product line. The marketing manager is having her sales force call on retailers to explain American Tourister's consumer advertising plans, the unique features of the new luggage, how the distributors can best promote it, and what sales volume and profit margins they can reasonably expect.This is an example of: A. A pushing policy. B. Intensive distribution. C. A pulling policy. D. Selective distribution. 45) Integrated direct-response promotion: A. Is not necessary or useful when the channel of distribution involves intermediaries. B. Is usually part of a pushing effort rather than part of a pulling approach. C. Focuses on achieving a measurable, direct response from specific target customers. D. None of these are true. 46) Which of the following statements about positioning is NOT TRUE? A. It helps marketing managers know how customers view the firm's offering. B.It refers to how customers think about proposed or present brands in a market. C. It often makes use of techniques such as perceptual mapping. D. Positioning issues are especially important when competitors in a market are very dissimilar. 47) When segmenting broad product-markets, cost considerations tend A. To lead to a large number of small, but very homogeneous, product-market segments. B. To lead to more aggregating. C. To encourage managers to disregard the criterion that a product-market segment should be substantial. D. To be unimportant as long as the segmenting dimensions are operational. 48) Positioning analysis A.Shows that managers and customers usually view present brands similarly. B. Is not a product-oriented approach. C. Helps managers understand the actual characteristics of their products. D. Is a visual aid to understanding a product-market. 49) A _____ is a market with very similar needs and sellers offering various close substitute ways of satisfying those needs. A. Product-ma rket B. Target market C. Generic market D. Standard market 50) Which of the following is NOT a trend affecting marketing strategy planning in the area of international marketing? A. Decreasing role of airfreight. B. Global communication over the Internet.C. Tensions between have and have-not cultures. D. More attention to exporting by small companies. 51) When a company grows globally, this is an example of: A. Market penetration. B. Diversification. C. Market development D. Product development. 52) Identify the incorrect statement about sales promotions. A. The availability of more ad agencies and specialists has spurred growth in sales promotions. B. Changes in technology have made sales promotions more efficient. C. Sales promotions have increased because of competition in emerging markets. D. Sales promotions can be used as tools to overcome consumer price resistance. 3) Which of the following is a key trend affecting marketing strategy planning? A. Growth of marketing informati on systems. B. Less use of technology in personal selling. C. Senior and ethnic submarkets are getting smaller. D. Slower new-product development. 54) It is usually the _________ job, perhaps with help from specialists in technology, to decide what types of sales technology tools are needed and how they will be used. A. Purchasing manager's B. Marketing executive's C. Sales manager's D. Procurement manager's 55) The future poses many challenges for marketing managers because: A.Social responsibility applies only to firms—not to consumers. B. New technologies are making it easier to abuse consumers' rights to privacy. C. It is marketing managers who have full responsibility to preserve our macro-marketing system. D. The marketing concept has become obsolete. 56) Many Internet sites, such as Autobytel. com and Edmunds. com, have extensive information about the prices of new and used vehicles that anyone can use for free. In light of the availability of this information, what is the responsibility of consumers to use it? A. Consumers should not trust any information they receive from any source except the government.B. Consumers should not use it because it gives them an unfair advantage over car dealers. C. Consumers can use it, but should not feel a responsibility to do so. D. Consumers have a responsibility to use the information and be smarter customers. 57) Which of the following statements about ethical behavior in business is true? A. The legal environment sets the normative standards of ethical behavior. B. The legal environment sets the highest standards of ethical behavior. C. The legal environment sets the minimum standards of ethical behavior D. The legal environment sets the maximum standards of ethical behavior.

Group 1 Syllabus

G R O U P – I S E R V I C E S (HONS. DEGREE STANDARD) SCHEME OF EXAMINATION Minimum qualifying marks for consideration for Oral Test SC/ST/ B. Cs Oth PH ers Minimum qualifying marks for consideration for Selection SC/ST B. Cs. Othe /PH rs Maximum Marks Dura-tion Subject 1 SCREENING TEST General Studies & Mental Ability (Objective Type) 150 Questions. WRITTEN EXAMINATION (CONVENTIONAL TYPE) A. COMPULSORY SUBJECTS: General English Paper-I. General Essay Paper-II. i. History & Cultural heritage of India with emphasis on 20th century history of India. i. Social history of Andhra Pradesh i. e. , the history of various social and cultural movements in Andhra Pradesh iii. General overview of the Indian Constitution Paper-III: i) Planning in India & Indian Economy ii) Land Reforms and social changes in Andhra Pradesh after independence iii) Andhra Pradesh’s Economy, present status its strengths and weaknesses Paper-IV: i) The role and impact of Science & Technology in the devel opment of India with emphasis on the applied aspects ii) General awareness with the modern trends in life sciences. ii) Development and environmental problems Paper-V: i) Data appreciation and interpretation ii) The candidates will be asked to draw their own conclusion from the data presented in the tabular form in graphical or otherwise iii) Problem solving – duly structured situation will be presented to the candidates and they will be asked to suggest their own solutions to the problem arising out of situation. Alternatively, they may be called upon to prove the understanding of the situation by answering certain searching questions based on the situation TOTAL: 2 2? (Hours) 3 150 4 5 6 7 8 9 3 3 3 50 150 150 3 150 3 150 3 150 225. 00 262. 50 300. 00 750 75 B. ORAL TEST (INTERVIEW) 247. 50 288. 75 330. 00 GRAND TOTAL: 825 1 Other Important Points: 1. There will be a Screening Test (Objective type) comprising General Studies and Mental Ability. This test is meant for short- listing the number of candidates to be admitted to the Written (Conventional Type) Examination i. e. , consisting of six compulsory papers. The number of candidates to be admitted to the Written examination (conventional type) would be 50 times to the vacancies available at material time irrespective of Communities. . The papers except General English may be answered in English or Telugu or Urdu chosen by the candidates. However, a candidate is not permitted to write part of the paper in English and part of it in Telugu or Urdu. 3. Candidates must appear for all the papers in Main examination and Oral test, who qualified for the same. Absent in any of the above will be liable for disqualification. 4. The General English paper is for qualifying one and the standard of this paper is that of S. S. C. The minimum qualifying marks in this paper are 40% for O. Cs. , 35% for B. Cs. and 30% for SC/ST/PH. These marks are not counted for Ranking. 5. In the event of the S. C. and S. T. candidates not coming up for selection with the existing minimum prescribed for the selection in the competitive examination conducted by the Commission, their selection shall be considered on the basis of Rank with reference to their performance in the Written and Oral competitive examination. 6. Hall Tickets for admission to the Written Examination will be sent to the admitted candidates. There is no need to submit separate application for this purpose. After Written Examination, eligible candidates will be called for an Interview at the ratio of 1:2 with reference to the number of vacancies duly following the special representation as laid down in General Rule-22 of A. P. State and Subordinate Service Rules. Sd/- Secretary 10/01/2008 2 GROUP- I SERVICES SYLLABUS GENERAL STUDIES AND MENTAL ABILITY (SCREENING TEST – OBJECTIVE TYPE) 1. General Science – Contemporary developments in Science and Technology and their implications including matters of every day observation and experience, as may be expected of a well-educated person who has not made a special study of any scientific discipline. . Current events of national and international importance. 3. History of India – emphasis will be on broad general understanding of the subject in its social, economic, cultural and political aspects with a focus on AP Indian National Movement. 4. World Geography and Geography of India with a focus on AP. 5. Indian polity and E conomy – including the country’s political system- rural development – Planning and economic reforms in India. 6. Mental ability – reasoning and inferences. MAIN EXAMINATION (CONVENTIONAL TYPE) GENERAL ENGLISH (X CLASS STANDARD, QUALIFYING FOR INTERVIEW) . Comprehension 2. Precis-writing 3. Re-arrangement of sentences 4. Correction of sentences 5. Synonyms 6. Antonyms 7. Filling in the blanks 8. Correction of spellings 9. Vocabulary and usage 10. Idioms and phrases 11. Verb tenses 12. Prepositions 13. Active voice and Passive voice 14. Parts of speech PAPER-I GENERAL ESSAY (Candidate should write three Essays one from each section compulsorily. Each section contains three topics. Each Essay carries 50 marks. ) SECTION-I SECTION-II : Crisis management, Social problems, Analysis and solutions. Current events of national and international importance. SECTION –III : Current events relating to State of Andhra Pradesh. 3 PAPER-II SECTION-I HISTORY AND CU LTURAL HERITAGE OF INDIA WITH EMPHASIS ON 20TH CENTURY HISTORY OF INDIA 1. Indus Civilization – Vedic Civilization – Distinction between Indus Civilisation and Vedic Civilisation – Evolution of Varna, Jathi/caste system – Religious condition – Emergence of Religious Movements (Jainism, Buddhism and other sects) – Rise of Magadha Imperialism – Rise of Mahayana and Development of Art (Gandhara, Mathura and other Schools). . Advent of Islam and its impact – Influence of Islam on Indian Culture – Religious Movements – Nature and significance of Bhakti Movements – Growth of vernacular languages, literature, fine arts, architecture, monuments, Indo-Persian art and architecture – Vijayanagara empire and their contribution to art, literature and culture – socio-economic conditions, administration, fall of Vijayanagar empire – the Great Moghals and their contribution to Indian Fine Art, Architec ture and Fine Arts – Rise of Shivaji. . Stages of colonialism – changes in administrative structure and politics – factors leading for the British supremacy, assistance of Indian Powers and the causes of failures – Civil rebellions – Revolt of 1857 and its impact – Rise of nationalist consciousness and factors for the growth of Indian Nationalism and Freedom Struggle : Three Phases :1885-1905, 1905-1920, 1920-47 and significance of Gandhian Era. 4. Rise and growth of Socio-Religious-cultural – anti-caste, Dalit and non-Brahmin, Justice/selfrespect movements in modern India – Social reform organisations and role of intellectuals – Raja Ram Mohan Roy – Dayanand Saraswathi – Jyotiba Phule – Narayana Guru – Mahathma Gandhi – Ambedkar and others. 5. Nationalist Literature – growth of peasant and labour movements – role of leftist parties in antifeudal and anti-colonial struggles-rise and growth of Women’s movements – origin and growth of communalism – workers and peasant movements –freedom and partition of India; important historical events after independence. SECTION-II SOCIAL AND CULTURAL HISTORY OF ANDHRA PRADESH 1. The Satavahanas and their contribution – social structure – religious conditions – growth of literature and painting – Ikshvakus and their cultural contribution – Growth of Buddhism in Andhra Pradesh – The Eastern Chalukyas of Vengi and their importance – socio-cultural contribution – growth of Telugu language & Literature – education and learning – Religious Sects – growth of art and architecture. Socio- Cultural and Religious conditions in Andhra Desha between 1000 AD – 1565 AD Growth of Telugu Language and Literature – Nannaya- Molla etc. fine arts and architecture – Monuments – Significance – Contribution of Qutubshahis to Telugu language and Literature – Art- Architecture- Monuments. Modern Andhra – Socio-cultural awakening in Andhra – Brahma Samaj, Arya Samaj, Theosohica society – Adi-Andhra, Movements and role of Veereshalingam and others – Non-Brahmin, Adi- Andhra /Dalit and Justice/self – respect movements – Gurram Joshuva – Boyi Bheemanna – Sri Sri and others – Growth of Nationalist Movement in Andhra and the Andhra Leaders during the Freedom Struggle – Role of socialists – communists – antizamindari-kisan movements. Asafjahi Dynasty – socio-cultural awakening in Telangana -Adi-Hindu Movement – Nizam Rashtra Janasangham – Andhra Mahasabha – Andhra Saaraswata Parishat – The role of Hyderabad State Congress and Vandemataram Movement. Telangana People’s Armed Struggle – Ittehadul-Muslimeen – Razakars-anti-Nizam Struggles and end of Nizam’s Rule and integration of Hyderabad State in Indian Union – Formation of Andhra Pradesh. 2. 3. 4. 5. 4 SECTION-III GENERAL OVERVIEW OF THE INDIAN CONSTITUTION 1. Nature of the Constitution – constitutional developments – salient features – Preamble – Fundamental Rights, Directive Principles of State Policy and their relationship Fundamental Duties, Distinctive features of Indian Federation. Distribution of Legislative Powers between the Union and the State; Administrative and Financial relations between the Union and the States – Powers and the functions of Constitutional Bodies. Unicameral and Bicameral Legislatures – Functions and crises of accountability, decline of legislature – Delegated Legislation – Legislative and Judicial control over the delegated legislation – Judicial review of administrative action. Amendment of the Constitution – Basic Structure Theory – Emergency Provisions and Decentralisation – Community development experiment – 3 tier model of Panchayat Raj – 73rd and 74th amendments and their implementation. Welfare Mechanism in India: Provisions for scheduled castes, Tribes and Minorities; Reservations for SC, ST and Backward classes; Prevention of SC and ST Atrocities Act; National and State SC and ST Commission; Women’s Commission; National and State Minorities Commission and Human Rights Commission. 2. 3. 4. 5. PAPER-III SECTION-I PLANNING IN INDIA & INDIAN ECONOMY 6. 7. National and per capita income and human development – Sectoral changes in the Indian Economy (GDP and work force). Indian Planning – Objectives, priorities, specific aims of the recent 5 year plan– experience and problems. Changes in the role of public-Private Sectors and their shares in the total plan outlay before and after economic reforms. Poverty and unemployment problems– magnitude and measures initiated to ameliorate them. Monetary policy – Structure of Indian Banking and non-banking financial institutions and reforms in them since the 1990s—regulation of credit by RBI. Pattern of revenue, expenditure and public debt and effects on the economy. 8. 9. 10. SECTION-II LAND REFORMS & SOCIAL CHANGES IN A. P. AFTER INDEPENDENCE 1. . 3. Historical background of land reforms and the change in laws from time to time – Intermediaries abolition, tenancy reforms, ceilings on holdings and land issues in A. P. Structure of the Andhra Pradesh economy – its sectoral and regional distribution and the extent of poverty. Agricultural inputs and technology. Demographic features and social backwardness, literacy and occupation structure; changes in the sectoral distribution of inco me and employment. Socio-political and economic empowerment of women. State finances and budgetary policy – tax structure, sharing central taxes, expenditure pattern in revenue and capital account as well as plan and non-plan accounts. Public debt – composition – internal and external debt including World Bank loans. Five year plans of AP – Outlays, financing public sector plan and resource allocation pattern in the recent 5 year plan. 4. 5. 5 SECTION –III ANDHRA PRADESH’S ECONOMY, PRESENT STATUS, ITS STRENGTHS AND WEAKNESSES 1. 2. 3. 4. 5. Growth and structure of industries in AP; Factories, small and tiny sectors, their comparison, growth, weaknesses and problems. Structure of agricultural outputs. Administrated prices including support and procurement prices – Public Distribution System in Andhra Pradesh. Regional disparities in income, industrial output, rainfall, irrigation, health and education in AP. Institutional and non-institutional sources of rural credit in AP – structure and growth cooperatives and their share in total credit – adequacy and problems. Service Sector of AP – Importance, composition and growth with special reference to transport and communication, tourism and information technology. PAPER-IV SECTION-I ROLE AND IMPACT OF SCIENCE AND TECHNOLOGY IN THE DEVELOPMENT OF INDIA: UNIT 1: National policy of science and technology and changes in the policy from time to time, Technology Missions. UNIT 2: Space programme in India and its applications with special reference to industrial, agricultural and other rural developmental activities, INSAT and IRS systems. UNIT 3: Role of Information Technology in Rural India, basics of computers, computers in communication and broadcasting, software development in economic growth. Broad IT applications. UNIT 4: Energy Resources: Energy demands, renewable energy resources, nuclear energy, the development and its utilisation in the country. UNIT 5: Current Science & Technology Developments in India, Climate change, Disaster Management (Floods, Cyclones and Tsunami); Crop science in India, Fertilisers, Control of pests and diseases – scenario in India; Drinking water and supply, urbanisation and industrial development. SECTION-II GENERAL AWARENESS WITH THE MODERN TRENDS IN LIFE SCIENCES UNIT 1: Progress of Agricultural Science and its impacts – Introduction to Biotechnology: History of fermentation development, industrially important fermentation products (antibiotics, organic acids, alcohols, vitamins, amino acids (only one in each category is to be studied)) Production of low volume, high value fermentation products (insulin, growth hormones, recombinant vaccines, interferons) UNIT 2: Plants and human affairs, characteristics of plants, usefulness for mankind, origin of agriculture, useful and harmful plants. Introduction to animals, Domestic and wild animals, usefulness of animals for mankind, Exploitation of animals by man for food and medical advancements. UNIT 3: Introduction to and applications of Genetic Engineering & Stem Cell Research: Basic concepts (the basic process of genetic engineering) – Biotechnology in agriculture (Biofertilisers, Biopesticides, Biofuels, Genetically modified crops, Tissue culture) animal husbandry (transgenic animals- applications) and environment (Biotechnology in Environmental clean up processes). UNIT 4: Microbial infections ; Common present day infections and preventive measures. Introduction to bacterial, viral, protozoal and fungal infections. Basic knowledge of infections caused by different groups of micro organisms – diarrhoea, dysentry, cholera, tuberculosis, malaria, viral infections like HIV, encephalitis, chikungunya, bird flu – preventive measures during out breaks. UNIT 5: Vaccines: Introduction to immunity, Fundamental concepts in vaccination and traditional methods of vaccine production (production of DPT and Rabies vaccine), Production of Modern Vaccines (production of Hepatitis vaccine), Applications of immunological methods in diagnosis. SECTION-III DEVELOPMENT & ENVIRONMENT PROBLEMS: UNIT 1: Environmental Segments, Promoting Environmental Protection, The Environment (Protection) Act, Air (Prevention and Control of Pollution) Act, Water (Prevention and control of pollution) Act, Water pollution Cess Act, Forest conservation Act, Environmentalism UNIT 2: Natural Resources: Forest Resources – Types of Forests, Uses of Forest s. Water Resources- Types of Dams, Drought Occurrences and Floods, Land Resources: Soils and Cropping patterns, Mineral resources. UNIT 3: Eco-Systems and Bio-diversity: Terminology of Ecology, Basic Concepts of Ecology, concept of an Ecosystem, Food Chains in Eco systems, Types of Eco systems. Biodiversity and its conservation: Types of biodiversity, Hotspots of Biodiversity, threats to diversity. UNIT 4: Environment Pollution and Solid Waste Management: Air Pollution, water pollution, Soil Pollution, Noise pollution. Solid Waste Management: Types of Solid waste, Factors affecting the solid waste generation, Impact of solid wastes, Recycling and reuse. UNIT 5: Role of Information Technology in Environment and Human Health. Global Environmental Issues like Climate Change, Acid Rain, Global warming, Wasteland Reclamation, Watershed management, watershed approach for sustainable development. PAPER-V DATA INTERPRETATION AND PROBLEM SOLVING 1. 2. Data appreciation and interpretation using ratios, percentages and averages. Drawing conclusions from the data present in tabular, graphical and diagrammatical forms and to point out deficiencies, limitations or inconsistencies therein. Problem solving using the following: a) Sequences and Series: Analogies of numbers and alphabets, completion of blank spaces in a:b,c,d, odd thing out, missing number in a sequence or series. Coding and decoding problems: A given word or group of letters in English are to be coded or decoded based on the given code(s). . b) c) Date, time and arrangement problems: Calender and clock problems, blood relationship and seating arrangements. Passage Analysis: A duly structured situation will be presented to the candidates and they will be asked to analyse and suggest their own solution to the problem arising out of situation. Alternatively, they may be called upon to prove the understanding of the situation by answering certain searching questions based on the situation. d) Sd/- Secretary 7

Gym Survey

RHUL FITNESS SUITE SURVEY This is a survey, which aims at measuring the customer satisfaction and the current perception of the RHUL Gym. Please be aware that all data is completely anonymous and will not be shared with third parties, nor will you be contacted further. This will take only 2-3 minutes to fill in and will help us with our final year Marketing Research Project. Thank you very much for participating 1. Are you a member of the RHUL Gym? Yes/No 2. If no, why not? (If you are a member please select the N/A option) * I don’t do sports I visit another gym * I do an alternative type of sport * The RHUL gym doesn’t provide the equipment I need * I can’t afford it * Other:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. * N/A 3. If yes, how many times a week do you visit the gym on average? (Please circle the number that applies to you) 0 – 1 – 2 – 3 – 4 – 5 – 6 – 7 4. How long have you been a member? – Less than 6 months – 1 year – 2 years – 3 years 5. What kind of membership do you have? – Early Riser (access to Gym and Classes until 15:00pm) – Gold (unlimited access to the gym and classes) – Pay as you go (individual ? payment for every visit) 6. What are your main goals in sport/as a member of the RHUL gym? * To keep fit and healthy * Bulk up * Aid training in other sports * To loose weight * Relax/Relieve Stress * Health reasons, such as rehabilitation etc. * Other (please specify):†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7. What do you mainly use in the gym? * Aerobic Equipment * Cardio Equipment * Weights Room * Classes * Anything, depending on my mood 8. Can you please rate how you feel about the following factors related to the Gym (1 Not satisfied at all – 10 Completely Satisfied)Not Satistied at all Completely Satisfied – Available equipment 1 2 3 4 5 6 7 8 9 10 – Available space 1 2 3 4 5 6 7 8 9 10 – Changing Rooms 1 2 3 4 5 6 7 8 9 10 – Showers 1 2 3 4 5 6 7 8 9 10 Gym Instruction 1 2 3 4 5 6 7 8 9 10 – Customer Service 1 2 3 4 5 6 7 8 9 10 – Atmosphere 1 2 3 4 5 6 7 8 9 10 – Classes 1 2 3 4 5 6 7 8 9 10 – Opening hours 1 2 3 4 5 6 7 8 9 10 -RHUL SPORT Website 1 2 3 4 5 6 7 8 9 10 Accessibility 1 2 3 4 5 6 7 8 9 10 – Price 1 2 3 4 5 6 7 8 9 10 – Products on offer 1 2 3 4 5 6 7 8 9 10 9. Please finish the following sentences: – What I like most about the RHUL gym is†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. – What I like least about the RHUL gym is†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. – The RHUL gym needs more†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10. How did you hear about the RHUL Gym? – Word-of-mouth recommendation Facebook – RHUL Website – Freshers’ Fare – Leaflets – Promoters – Other (please specify )†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11. What year are you in? * First * Second * Third * Fourth * Postgraduate 12. Which department do you belong to? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 13. What is your gender? * Male * Female * 14. What is your accommodation status? * Halls * Private Housing 15. Please share any additional comments about the RHUL Fitness Suite How likely are you to recommend the RHUL Gym to your friends? * Extremely Likely * Very Likely * Moderately Likely * Slightly likely * Not at all likely

Women and Leadership Case Study Example | Topics and Well Written Essays - 750 words

Women and Leadership - Case Study Example Promotion to the highest rank positions happens rarely in the modern America. 3% of Fortune CEOs is occupied by women, but they are promoted for occupying middle-rank positions and management professions. 3) Development of a more androgynous type of leadership is required. Women should be released from lower-level and lower-authority leadership positions and has equal opportunities for further promotion. Gender diversity of the organization leads to its financial benefits1. 4) Understanding different components of labyrinth will facilitate a process of understanding between male and female employees. There are three main differences in explanation of gender differences between men and women. Firstly, there is a human capital difference. Women are supposed not to contribute much to their education and training. However, women obtain undergraduate degrees more often than men. Secondly, there are prejudices about gender differences, explaining a gap in leadership by claiming that men and women are different by nature. 1) Lori encounters a â€Å"ceiling barrier†, which means that women cannot be promoted only because they are women! This case study illustrates a typical situation of men’s behavior to women: they do not think that women are able to be promoted to higher positions and they just do not understand some matters the way men do. 2) They should have greeted her, then ask her opinion about game and then listen to her creative ideas attentively. Basically, Lori was captured in leadership labyrinth and it was very difficult for her to give her ideas to someone else. Her colleague stole her ideas and she could do nothing about that. 3) She should have drawn attention of her colleagues and insist on her opinion. Her innovative ideas were very important in the future, that is why she had to fight for them with all her heart. It

Assignment Example | Topics and Well Written Essays - 500 words - 8

Assignment Example Consequently, McDonald’s is liable to pay to Liebeck for all the damages. In this scenario, I would analyse this situation from the Communitarian point of view. It speaks of shifting the balance of rights and responsibilities from the individual to the society. Liebeck here is at the same time trying to enjoy the liberty of being a free individual and is also trying to shift the blame of her individualistic errors in actions and judgement on to McDonalds. But still under the principle of compensatory justice, McDonalds by giving compensation to Liebeck, tried to restore her for the burns she received by the coffee spill over. (Bohlman and Dundas, 2004) However, there are no hard and fast rules when determining the compensation. But ethics and law make an effort that the tortfeasor is able to restore an amount equal to the loss incurred. But Liebeck here got compensation not on basis of her damages but on the basis of earnings which McDonalds makes. Important here is that Liebeck here received such generous amount in damages not because she got injured. Bu t because McDonalds acted rash and used statistics over ‘ethics of care’ in dealing with Liebeck; which made the jury decide the verdict in her favour. 2) In light of the above case, what would you propose as an outline plan if you were in charge of business that supplied scientific equipment to engineering laboratories? Assume you have a contract in place to supply the laboratory for 10 years. When assuming the role of a supplier of scientific equipment to the engineering laboratories. The most important law that I must be aware of is the ‘Contract Law’. A contract is made between two parties by the process of offer and acceptance. In this case, engineering laboratories would have made an offer of to my firm for supply of equipment. The offer would have had clearly written down the details of equipment needed and all details pertaining to the business should be written. Then, my

Public health science slp 15 Essay Example | Topics and Well Written Essays - 2750 words

Public health science slp 15 - Essay Example Universities and hospitals offer medical technology programs. 1 Coursework required include courses in biology, microbiology, chemistry physics, math and statistics along with course work to improve communication skills and computer analytics. The field has subspecialties in various departments which include, Hematology or the study of blood(this department often works in conjunction with a Blood bank supplying blood products), Biochemistry and Special Chemistry and the providing of analytical assays on most normally blood and urine and there biochemical and immunological characteristics, Bacteriology and Parasitology which detect infectious agents and Histology and cytology working with tissues and cell samples to slides for pathological examinations. Individual laboratories which are licensed by appropriate state regulatory agencies are also accredited and inspected by professional agencies such as the College of American Pathologists(CAP)2. In addition laboratories must be in acco rdance with public health regulatory bodies regarding the reporting of infectious diseases and the proper disposal of hazardous wastes such as the Center for Disease Control(CDC)3 Environmental health professional go by many titles, Environmental Health Practitioners, Environmental Health Officer, Public Health Officer. ... Most Environmental Professionals sub specialize in one of the following areas: Reducing Air, water, soil, noise, or radiation pollution Protecting the food supply Improving safety in public schools, public areas, and workplaces Ensuring safe living conditions in housing Promoting public health by identifying hazards4 Prevention is a key to environmental health work with education, research and improved public policy employed to make the world a cleaner and safer place to live. To enter the field a college degree in Environmental Health or an associated life-science is required. Two public health regulatory agencies chosen are The Center for Disease Control(CDC) and the Environmental Protection Agency (EPA). The Centers for Disease Control(CDC) The Centers for Disease Control and Prevention (CDC), a part of the U.S. Department of Health and Human Services, is the primary Federal agency for conducting and supporting public health activities in the United States. CDC's focus is not only on scientific excellence but also on the essential spirit that is CDC - to protect the health of all people. CDC keeps humanity at the forefront of its mission to ensure health protection through promotion, prevention, and preparedness. Composed of the Office of the Director, the National Institute for Occupational Safety and Health, and six Coordinating Centers/ Offices, including environmental health and injury prevention, health information services, health promotion, infectious diseases, global health and terrorism preparedness and emergency response, CDC employs more than 14,000 employees in 54 countries and in 170 occupations.5 The goal of the CDC is to keep people healthy at every

Labour Laws Essay Example | Topics and Well Written Essays - 1000 words

Labour Laws - Essay Example This is certainly the case with Key Lime Printing. There is a feeling on the part of the workers that they are at best getting a very bad deal from a company that has already been in business for a relatively long time and should be able to do better. As a lawyer, there are a few issues that I shall seek to reinforce. I shall seek to inform the client, Joe Blow, that there is little legal recourse once the matter gets to this point. After all, the Notice of Certification from the labor relations board has already been received. There are three main issues that seem to underline the employees’ decision to unionize. First of all, there is the issue of pay. Pay disputes are always a minimum expectancy when it comes to labor relations. This is where most of the labor unrest that we witness centers around. The next issue lies with dismissal of employees. Fair or unfair dismissal is a contentious issue that cannot be resolved anytime soon. On the part of the dismissed employee, thei r default position is that the dismissal is always unfair (Cihon & Castagnera, 2010). Finally, there is the whole issue of unionization. I shall seek to show my client his rights and responsibilities as far as unionization of employees is concerned. The first issue deals with income. I shall handle this issue in two parts. The first part shall be with relation to the right amount that each employee should receive. This is an extremely complicated issue. If each one of us were given the option to suggest how much we want to be paid, then we might suggest amounts that are impractical for the profitable conduct of business. We cannot leave this weighty decision to the employers alone either. There is a need for both the employer and the employee to sit down and discuss each of their positions as far as remuneration is concerned. My client does not seem to have done this. Therefore, first step during the anticipated meeting shall be to hear each side’s position in as far as salar ies are concerned (Pay and Wages, 2013). The second angle in as far as salaries are concerned is the nature of employment. There is the need to find the right balance between benefits, commissions and salaries. The idea of only paying a commission to the three workers without either salaries or benefits is a very emotive one. Initially, it was thought that being paid on commission motivated the workers to apply themselves fully so that in a way they can ‘determine their own salaries’. This is not the case anymore. Finding business is not guaranteed, yet at the end of the month these employees have bills to pay and other responsibilities to fulfill. This needs to be looked at considering that the leading light in this revolt is an employee who is subject to this draconian employment terms (Pay and Wages, 2013). Dismissal is another issue that needs to be addressed. Arguably, perhaps it is the place where the bitterest battles with regard to employee rights are witnessed. There should be a firm basis for any dismissal that is effected in the workplace. After all, this is a place where people from different backgrounds coalesce to satisfy their needs for employment. Additionally, in such a place one cannot dismiss the effect of culture and background on general conduct and productivity in the workplace. Therefore, dismissal must be looked at with this backdrop in mind. There seems to have been instances where the foreman, Top, dismissed employees. He has no right to do this. This is un-procedural. There needs to be a properly laid procedure through which dismissals are carried out. Only the owner, Blow, should have the power to mete out such punishment. In most cases, dismissal should be the last resort (Arthurs & Carter,